NY Grill & Deli NYC: 24/7 Murray Hill Deli With Big Portions & Fresh Hot Food
Store Overview
NY Grill & Deli at 322 E 34th Street is one of those classic New York 24-hour delis that quietly does everything right. It’s the kind of place Murray Hill locals swear by, hospital staff rely on, and late-night wanderers end up at after a long shift or night out. With a 4.3 rating across 106 Google reviews, it stands out as one of the better-rated Midtown East/Murray Hill delis.
The storefront looks like a modern deli-grill hybrid: bright signage, clear menus, and a steady stream of customers grabbing everything from chopped cheese to smoothies. Inside, it's clean, organized, and surprisingly roomy compared to the typical NYC deli—seating included. Staff seem to be a highlight here; reviewers praise them for friendliness and speed, even during rush hours.
Expect a mixed crowd: NYU Langone hospital workers, commuters, residents, delivery drivers, and late-night students. It’s the ultimate “everyone comes here eventually” kind of place.
NY Grill & Deli, 322 E 34th St New York, NY 10016
Menu & Services
The menu is massive—exactly what you expect from a real NYC deli. Specialty sandwiches, chopped cheese, grilled items, hot meals, soups, wraps, french toast, pancakes, salads by the pound, smoothies, fresh-squeezed juices, and even beer and wine in some locations. Portions are generous, prices sit comfortably in the $10–$20 range, and there’s a full breakfast menu served all day.
Fan favorites include the chopped cheese, chicken club, tuna melt, mozzarella sticks, curly fries, Greek salad, and hot sandwiches like the “NYU Special.” Reviews consistently highlight the freshness and variety, especially for such a compact space.
They offer delivery through Seamless, Grubhub, Uber Eats, plus their own online ordering system. With 24/7 hours, a salad bar, smoothies, and a seating area, this deli really does check all the boxes.
Review Summary
With a strong 4.3 rating, NY Grill & Deli stands out from many Midtown delis. Customers repeatedly mention great service, plentiful selection, fast preparation, and solid prices for the neighborhood. The deli is praised for being clean, well-organized, and consistent no matter what time you show up.
Human Commentary: This is a very “New York backbone” kind of deli. Murray Hill is filled with students, nurses, doctors, young professionals, and longtime residents, all of whom need a reliable 24/7 food source. A deli that serves real meals—not just snacks—at any hour becomes part of the daily rhythm of the neighborhood. NY Grill & Deli nails that role perfectly.
Location & Accessibility
Located on E 34th Street between 1st and 2nd Avenue, the deli sits near major transportation routes and one of the busiest hospital corridors in NYC. The M15 bus runs right nearby, and the 33rd Street 6 train is a short walk away. Ferries and the 34th Street Select Bus Service also keep the area moving.
Nearby landmarks include:
• NYU Langone Medical Center
• East River Ferry Terminal (34th St)
• St. Vartan Park
• Tunnel Exit Street (Queens-Midtown Tunnel)
• Fairway Market / Midtown East grocery cluster
The foot traffic comes from hospital workers on irregular schedules, residents out walking dogs, and commuters heading east to buses or ferries. Being open 24 hours here isn’t just a business choice—it’s a neighborhood requirement.
Genius Marketing Analysis
GI (Genius Insight): The deli’s strength is its reliability and versatility. It appeals to a wide audience because it solves a universal New York problem: needing real food at any hour, without breaking the bank.
MDA (Marketing Action): Promote a “Hospital Worker Meal Combo” aimed at NYU Langone staff, including a sandwich, drink, and side at a discount. The goodwill + increased repeat business would be huge in this neighborhood.
Genius Ideas (10)
Late-Night Comfort Menu – Target hospital staff and students with hot comfort foods from 10 PM–6 AM.
Build-Your-Own Smoothie Card – Collect 8 smoothies, get one free. Murray Hill loves wellness options.
34th Street Breakfast Rush Line – A dedicated morning pickup window for commuters grabbing egg sandwiches.
Hospital Staff Loyalty Discount – Boosts consistent daily traffic from medical workers.
Seasonal Salad Bar Features – Highlight limited-time ingredients to keep the salad bar exciting.
NY Grill “Mega Sandwich” Challenge – A fun oversized sandwich promo perfect for social media buzz.
Murray Hill Picnic Kit – Sandwich + chips + drink for folks hanging at St. Vartan Park.
Healthy Start Morning Program – Smoothie + oatmeal combo for health-conscious residents.
QR Code Table Ordering – Let customers order from their phones to speed up seated dining.
Neighborhood Delivery Subscription – Weekly meal-plan-style bundles for busy professionals.
Conclusion
NY Grill & Deli is exactly what every New Yorker hopes their local deli will be—reliable, friendly, packed with options, and always open when you need it most. In a neighborhood filled with long shifts, young professionals, and constant movement, this deli provides comfort, consistency, and real food 24 hours a day. It’s a perfect example of how NYC delis hold communities together.
Q & A
Q: Is NY Grill & Deli open 24 hours?
A: Yes, it's open around the clock.
Q: What are the most popular menu items?
A: Chopped cheese, chicken club, tuna melt, smoothies, Greek salad, and breakfast sandwiches.
Q: Do they have seating?
A: Yes, there is a seating area inside.
Q: What is the price range?
A: Most items fall in the $10–$20 range.
Q: Do they offer delivery?
A: Yes—available through Seamless, Grubhub, Uber Eats, and their own site.
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