NASA Café: Hell’s Kitchen’s Out-of-This-World Coffee Experience


Exterior of NASA Café in Hell’s Kitchen, NYC, decorated with floral accents and a welcoming entrance sign.
Source: Google Maps Customer Review

Store Overview

Located at 653 10th Avenue, New York, NY 10036, NASA Café brings a cosmic twist to the everyday coffee stop. This light, space-themed café in the heart of Hell’s Kitchen offers a refreshing break from the urban rush. Inside, you’ll find sleek, futuristic décor—metallic accents, galaxy-themed art, and cozy lighting that gives off “astronaut lounge” vibes. The staff are warm, upbeat, and genuinely seem to enjoy their roles as “mission control” for your caffeine journey.

It’s a popular hangout for both locals and Midtown professionals grabbing breakfast or a post-lunch espresso. The café’s cozy seating and friendly atmosphere make it perfect for laptop work, casual meetups, or just zoning out with a latte that’s—quite literally—stellar.

NASA Café, 653 10th Ave, New York, NY 10036




Modern interior of NASA Café featuring circular lights, coffee bar, and window seating overlooking Midtown NYC.
Source: Google Maps Customer Review

Menu & Services

The NASA Café menu is just as fun as its theme. Expect creative names like “Orbital Bagel Sandwiches”, “Cosmic Wraps”, and “Stellar Pancakes.” For coffee lovers, their Cosmic Lattes and fresh-squeezed orange juice are standout favorites. The café also serves smoothies, pastries, sandwiches, and breakfast platters—all priced reasonably between $10–$20.

Customers praise the balance of quality and affordability. Their breakfast sandwiches are hearty yet light, and the espresso is consistently smooth. NASA Café offers dine-in, takeout, and delivery via Grubhub and Perkchops, making it a versatile stop whether you’re nearby or ordering from the office. Open daily until 7:30 PM, it’s perfect for both early risers and late lunchers.




Display case at NASA Café filled with assorted muffins, croissants, cookies, and pastries freshly baked daily.
Source: Google Maps Customer Review

Review Summary

With a 4.6-star rating on Google and glowing reviews from over 160 visitors, NASA Café has become a Hell’s Kitchen favorite. Guests rave about its “great prices,” “fresh ingredients,” and “super friendly staff.” Reviewers love the café’s energy—calm yet upbeat—and the subtle humor behind its theme.

Human Commentary: NASA Café represents the new wave of NYC coffee culture—playful branding meets authentic hospitality. In a neighborhood known for its creative professionals and food lovers, NASA Café stands out by offering both warmth and wit. It’s a reminder that New York’s coffee scene doesn’t need to take itself too seriously to shine.




Shelves lined with NASA Café dessert jars and takeaway boxes showcasing handcrafted sweet treats.
Source: Google Maps Customer Review

Location & Accessibility

NASA Café sits along 10th Avenue near the bustling Times Square West area, easily accessible by the A/C/E subway lines at 42nd Street-Port Authority and the 1/2/3 trains at 50th Street. Landmarks nearby include Hudson River Park, The Intrepid Museum, Yotel New York, DeWitt Clinton Park, and Terminal 5. The foot traffic from office workers, tourists, and residents ensures a steady stream of caffeine-seekers throughout the day.

This location’s combination of local charm and Midtown proximity makes NASA Café a great refueling station for both commuters and creatives.




Fresh deli counter at NASA Café serving grilled chicken, salads, and flavorful prepared dishes.
Source: Google Maps Customer Review

Genius Marketing Analysis

GI (Genius Insight): NASA Café taps into the modern New Yorker’s love of theme-driven escapism. In a city that never slows down, the idea of “launching into your day” adds playfulness to the morning routine.

MDA (Marketing Action): Lean into the brand identity—introduce limited-time “mission menus” tied to space events (e.g., eclipses, rocket launches). Promote them with social media campaigns using the café’s already-strong Instagram presence.




Turkey sandwich with lettuce, tomato, and mayo on a crusty baguette, wrapped and ready to go from NASA Café.
Source: Google Maps Customer Review

Genius Ideas (10)

  1. Launch Week Specials: Offer discounts during major NASA events. Great way to ride trending space news.
  2. “Astro Hour” Discounts: Post-lunch 2–4 PM specials to boost mid-afternoon traffic.
  3. Galaxy Latte Art Contest: Invite customers to submit photos of their latte art for social media reposts.
  4. Collaborate with Local Artists: Feature rotating space-themed artwork from Hell’s Kitchen creatives.
  5. Reusable “Mission Mug” Program: Branded mugs with small discounts for reuse.
  6. Neighborhood Loyalty Punch Card: Reward repeat customers with free drinks after 10 visits.
  7. “Zero-Gravity Smoothies” Campaign: Fun name for their healthy smoothie line.
  8. Space Trivia Nights: Low-cost events during slower weekday evenings.
  9. Limited “Meteorite Muffin” Collab: Partner with local bakeries for themed pastries.
  10. Cosmic Merchandise: Sell tote bags, T-shirts, and mugs featuring the NASA Café logo and space puns.



Avocado toast topped with scrambled eggs, cherry tomatoes, and basil served on artisan bread.
Source: Google Maps Customer Review

Conclusion

NASA Café isn’t just another coffee shop—it’s a tiny universe where caffeine, creativity, and community orbit together. In Hell’s Kitchen, where theater meets tech and tradition meets innovation, this café captures that same dynamic energy. Whether you’re a local or just visiting, one sip here truly feels out of this world.




Overhead view of NASA Café ceiling lights and counter area with customers ordering coffee and food.
Source: Google Maps Customer Review

Q & A

Q: What are NASA Café’s hours?
A: Open daily, closing at 7:30 PM.

Q: What’s the price range?
A: Most items range between $10–$20.

Q: Does NASA Café offer delivery?
A: Yes, via Grubhub and Perkchops.

Q: What are popular menu items?
A: Cosmic Lattes, Orbital Bagel Sandwiches, and Stellar Pancakes.

Q: Is there Wi-Fi or seating available?
A: Yes, free Wi-Fi and plenty of cozy seating.




Refrigerated display at NASA Café with ready-to-go salads, sandwiches, drinks, and meal boxes.
Source: Google Maps Customer Review

#HASHTAGS

#NasaCafe, #HellsKitchenCoffee, #NYCCafes, #SpaceThemedCafe, #MidtownEats, #CoffeeLoversNYC, #HiddenGemsNYC, #NasaCafeNYC, #CosmicCoffee, #HellskitchenEats







ACBM TECH
184 Bowery New York, NY 10012
T: 212-431-3200
E: info@acbmtech.com
W: acbmtech.com



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