Farmer in the Deli Brooklyn: Legendary 24/7 Chopped Sandwich Heaven on Myrtle Ave
Store Overview
Farmer in the Deli at 357 Myrtle Avenue is a true Brooklyn classic—one of those rare neighborhood spots that has been around for decades and somehow keeps getting more famous every year. With a stellar 4.6 rating across 1,765 Google reviews, this deli is widely considered one of the best sandwich shops in the entire borough.
The vibe is pure old-school NYC: bright lights, buzzing counter energy, and aisles of snacks and groceries wrapped around a deli team that means business. Their motto says it all: “We don’t make sandwiches, we build them.” And honestly—they really do. The portions are huge, the ingredients are fresh, and the chopped sandwiches have taken over TikTok, Instagram, YouTube, and Reddit.
Customers here range from Pratt Institute students, lifelong Fort Greene residents, late-night locals, hospital workers, and sandwich pilgrims who travel across the city to try the famous chopped heroes. The staff keeps the line moving fast, even during peak hours.
Farmer in the Deli, 357 Myrtle Ave Brooklyn, NY 11205
Menu & Services
Farmer in the Deli is all about bold, made-to-order sandwiches—and especially their viral chopped sandwiches. The “chop” technique blends meats, cheeses, sauces, and toppings together on the grill, creating a perfect bite every time. But the deli also serves breakfast, groceries, drinks, and grab-and-go essentials, making it a full-service 24/7 neighborhood staple.
Menu favorites include:
• Chopped Turkey Sandwich
• Chopped Tuna Salad Sandwich
• “Chopped Up on a Roll with Everything”
• Pastrami Sandwich
• Roast Beef Hero
• Chicken & Turkey Mix
• Hickory Smoked Black Forest Turkey
• Hero Rolls with Doritos (a local favorite add-on)
• Fresh juices, sodas, and snacks
Prices sit comfortably in the $10–$20 range depending on the size of your sandwich and extras. Portions are huge, ingredients are crisp, and everything is customizable—exactly why the deli went viral across social media platforms.
Review Summary
Reviews consistently praise Farmer in the Deli for its fresh ingredients, massive subs, friendly service, and excellent value. Customers highlight the speed, the consistency, and how this place hits the spot whether you’re grabbing breakfast at 6AM or a chopped sandwich at 2AM.
Human Commentary: Brooklyn delis are more than food—they’re neighborhood anchors. Farmer in the Deli feels like the kind of spot that holds Fort Greene and Clinton Hill together. It’s where students, long-time locals, and late-night wanderers all cross paths. The chopped sandwich trend didn’t create this place—it just shined a massive spotlight on something the neighborhood has loved for years.
Location & Accessibility
Located conveniently on Myrtle Avenue, Farmer in the Deli sits right between Fort Greene, Clinton Hill, and the Pratt Institute campus. Transit options include the G train (Classon Ave), multiple bus lines (including the B54 along Myrtle Ave), and easy walking access from the neighborhood’s residential hubs.
Nearby landmarks include:
• Pratt Institute
• Fort Greene Park
• Myrtle Avenue retail corridor
• Brooklyn Navy Yard
• Commodore Barry Park
This area sees a steady flow of students, families, and commuters. Foot traffic spikes during lunch, after school, and especially late at night on weekends. Being open 24 hours is a major advantage here—this deli serves the neighborhood at every hour.
Genius Marketing Analysis
GI (Genius Insight): Farmer in the Deli thrives on authenticity. It didn’t chase trends—trends found it. The emotional draw is that it represents old Brooklyn charm while feeding the new Brooklyn crowds with massive, flavor-packed sandwiches.
MDA (Marketing Action): Create an official “Chopped Sandwich of the Month” feature, promoted on Instagram and in-store. The viral nature of their sandwiches guarantees strong engagement and repeat visits.
Genius Ideas (10)
Chopped Sandwich Loyalty Card – Buy 9 chopped sandwiches, get the 10th free. Perfect for Pratt students and locals.
Farmer’s Late-Night Combo – A discounted chopped sandwich + drink available from midnight to 5AM.
Custom Chop Challenge – Let customers create wild chopped combos. Feature winners monthly on Instagram.
Branded Foil Wrap & Stickers – Perfect for Instagram posts; boosts brand recognition.
Myrtle Ave Picnic Pack – Sandwich + chips + drink packaged for Fort Greene Park afternoons.
Partnership with Pratt Clubs – Offer fundraising nights or limited-edition campus-themed sandwiches.
Sandwich Building Workshops – Fun, ticketed events teaching customers how to make chopped heroes.
Family-Size Chop Platters – Large trays of chopped sandwich fillings, perfect for gatherings or office lunches.
Farmer in the Deli Merch – T-shirts, hats, tote bags featuring “WE BUILD SANDWICHES.”
Seasonal Produce Features – Highlight fresh ingredients through limited seasonal chopped variations.
Conclusion
Farmer in the Deli is more than a deli—it’s a Brooklyn institution. A place where tradition meets modern virality, where flavor meets generosity, and where community meets convenience. Whether you're a longtime local or you’re discovering it through a viral chopped sandwich video, the experience is pure, delicious Brooklyn. This is the kind of place that defines a neighborhood.
Q & A
Q: What is Farmer in the Deli best known for?
A: Their massive, fully customizable chopped sandwiches.
Q: Are they open 24 hours?
A: Yes—open around the clock.
Q: What’s the price range?
A: Most sandwiches fall between $10–$20.
Q: Do they offer breakfast?
A: Yes—bagels, rolls, and classic deli breakfast items are available.
Q: Is there seating?
A: Mostly grab-and-go, but a few spots are typically available.
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