Deli Bite on Smith Street: Brooklyn’s 24/7 Hero for Wraps, Burgers & Gourmet Bites
Store Overview
Deli Bite is one of those spots that instantly feels like it's been part of the neighborhood forever, even though it’s the “new kid” on Smith Street. Located at 149 Smith St in the heart of Boerum Hill/Cobble Hill, this 24-hour deli has quickly become a staple for locals who want fresh food at any hour—morning commuters grabbing a turkey bacon egg and cheese, late-night service workers hunting for a hot hero, and neighbors stopping in for groceries or smoothies.
The storefront is clean, bright, and modern without losing that classic NYC deli energy. Inside, the staff is famously friendly—multiple reviews mention how polite and quick they are—and the place is kept spotless. The vibe is fast, warm, and hyper-local, the kind of deli where regulars get greeted by name.
Deli Bite, 149 Smith St, Brooklyn, NY 11201
Menu & Services
Deli Bite delivers a surprising amount of variety for a small neighborhood deli—everything from gourmet burgers to salads to breakfast sandwiches to wraps loaded with fresh ingredients. Their pricing is extremely reasonable for the area, with most items in the $5–13 range.
Popular menu mentions include:
- Planet Earth Salad ($8.99+), a fresh-feeling favorite
- W1 California Wrap ($12.99), one of their most photographed items online
- Giants Sandwich ($7.99), a hearty classic
- Turkey Bacon Egg & Cheese ($5.49+), a neighborhood favorite
- Fried Chicken Panini, Meatball Parm Hero, and a variety of burgers
- Smoothies, matcha, Thai tea, and cold beverages
Services include hot food, cold food, smoothies, grocery essentials, chips included with sandwiches (per locals), and reliable delivery via Grubhub, DoorDash, Yelp, and more. Best of all: they’re open 24/7.
Review Summary
Deli Bite maintains an impressive 4.9 rating on Google from 245 reviews and a 4.8 on Grubhub from over 500 votes. Customers praise the variety, the exceptional cleanliness, the friendliness of the staff, and the overall quality. Many say the bacon egg and cheese is the best in the neighborhood, and others highlight the freshness of wraps and smoothies.
Human Commentary: A 24-hour deli maintaining a near-perfect rating in Brooklyn is rare. It shows that Deli Bite understands the core NYC formula: give people good food, keep the place spotless, treat everyone kindly, and be reliable—day or night. In a neighborhood full of long-standing institutions, this deli has earned its place fast, which says a lot about how Boerum Hill residents reward consistency and customer care.
Location & Accessibility
Deli Bite sits in a prime stretch of Smith Street, surrounded by foot traffic from commuters, shoppers, and local families. Nearby subway lines include the F/G at Bergen Street (a quick walk), plus access to the A/C and 2/3 at Hoyt–Schermerhorn and Borough Hall for those passing through.
Nearby landmarks include:
- Cobble Hill Cinemas
- Brooklyn Fare
- Bar Tabac
- Carroll Park
- Trader Joe’s on Court Street
This central location means steady flow from early-morning commuters, afternoon shoppers, and late-night restaurant/bar industry workers. Being open 24 hours gives Deli Bite a unique advantage—there’s never a moment when Smith Street traffic can’t wander in for something hot and fresh.
Genius Marketing Analysis
GI (Genius Insight): Deli Bite thrives because it blends deli comfort with modern touches—a clean aesthetic, fresh ingredients, and great service. This positions it as both a neighborhood anchor and a social-media-friendly food stop.
MDA (Marketing Action): Launch a rotating “Smith Street Special” each month that combines a hero, drink, and snack. Promote it via Instagram Reels, leveraging their existing following. Add small in-store signage to boost takeout sales.
Genius Ideas (10)
Late-Night Hero Special: Perfect for nearby nightlife. Offer a discount on wraps or heroes after 11 PM.
Neighborhood Breakfast Bundle: Pair a breakfast sandwich with a coffee at a slight discount.
Loyalty Punch Cards: Buy 9 sandwiches, get the 10th free—classic NYC deli loyalty strategy.
Monthly “Feature Wrap”: Highlight unique ingredients and use social media photos to drive buzz.
In-Store Chalkboard Menu: Handwritten specials add charm and bring in passerby traffic.
Partnership with Local Gyms: Offer health-focused salads or protein wraps with gym-member discounts.
Snack Wall for Kids: A small curated section of treats—perfect for families walking Smith Street.
Matcha & Smoothie Happy Hour: Afternoon deal targeting students and remote workers.
“Greatest Hits” Menu Section: Showcase top Google/Grubhub-reviewed items clearly.
Branded Takeout Bags: Add their Instagram handle to every bag for extra visibility.
Conclusion
Deli Bite represents everything Brooklyn loves in a local deli: quick service, generous portions, friendly staff, and fresh food made with care. As Smith Street continues to evolve with new restaurants and cafés, this 24-hour spot stands out as a reliable go-to for everyone in the neighborhood. Whether you're grabbing breakfast on the run or picking up a late-night hero, Deli Bite fits right into the heart of Boerum Hill's community rhythm.
Q & A
Q: What are their hours?
A: They are open 24 hours, 7 days a week.
Q: What is the price range?
A: Most items fall between $10–20.
Q: Do they offer delivery?
A: Yes—via Grubhub, DoorDash, and other platforms.
Q: What are the most popular items?
A: The California Wrap, Planet Earth Salad, Giants Sandwich, and breakfast sandwiches.
Q: Is the deli clean and family-friendly?
A: Yes—reviews consistently mention exceptional cleanliness and friendly staff.
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ACBM TECH
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