65 Market Place NYC: The Financial District’s 24/7 Food Haven
Store Overview
Located at 65 Broadway, New York, NY 10006, 65 Market Place is one of Lower Manhattan’s most reliable all-day dining destinations. Sitting between Morris Street and Rector Street in the Financial District, this sprawling bi-level buffet restaurant serves everything from sushi and smoothies to burgers, salads, and hot comfort meals — all under one roof. Open 24 hours a day, it’s a lifesaver for Wall Street professionals, students, and night owls alike. The space is bright, clean, and surprisingly spacious, with plenty of seating both upstairs and downstairs. It’s the kind of New York establishment that feels like a modern take on the traditional food hall — efficient, global, and full of energy at all hours.
65 Market Place, 65 Broadway, New York, NY 10006
Menu & Services
The menu at 65 Market Place is as diverse as its clientele. The massive buffet offers freshly cooked international dishes that change throughout the day — breakfast spreads in the morning, sushi rolls and stir-fry at lunch, and comforting pasta or grilled seafood in the evening. Highlights include:
- Fresh Salads & Salad Bar: Build-your-own combinations with vibrant greens and fresh toppings.
- Seafood Bisque: Creamy, rich, and surprisingly refined for a buffet.
- Mac & Cheese with Chicken: A diner-style favorite that’s hearty and filling.
- Sushi Station: Fresh rolls made daily, featuring tuna, salmon, and veggie options.
- Udon and Lo Mein: Quick, satisfying noodle options for lunch rushes.
- Bakery Counter: Pastries, muffins, cookies, and gelato for a sweet finish.
They also have a smoothie and juice bar, coffee counter, and grab-and-go sandwiches for those on tight schedules. The food is well-priced at $10–$20 per person, making it a rare affordable find in the Financial District. Vegan and vegetarian options are clearly labeled, and Wi-Fi is available for those working through lunch.
Hours: Open 24 hours, every day of the week — perfect for early risers, late-night workers, and anyone craving real food at odd hours.
Review Summary
With a 4.2-star average from over 600 Google reviews, 65 Market Place is a go-to for anyone working downtown. Diners love the variety, freshness, and cleanliness, often calling it “a hidden gem for quick and tasty meals.” Reviewers praise the buffet’s quality, especially for the price point, with many noting the sushi and hot bar as standouts. Complaints are minor — occasional saltiness in dishes or crowded lunch hours — but overall feedback is overwhelmingly positive.
Human Commentary: In a part of Manhattan where most lunches cost $25 and up, 65 Market Place keeps things democratic. It’s a reminder that convenience and quality don’t have to be mutually exclusive in New York — especially when it comes to feeding the city that never sleeps.
Location & Accessibility
Situated right on Broadway in the Financial District, 65 Market Place is surrounded by major landmarks: Wall Street, Trinity Church, Bowling Green Park, Battery Park, and One World Trade Center. It’s easily accessible from the R, W, 1, 4, 5, and J trains at Rector Street and Wall Street stations. The heavy foot traffic from bankers, tourists, and commuters ensures a steady crowd at all hours. Whether you’re grabbing breakfast before the opening bell or dinner after a Broadway show, this spot stays ready to serve.
Genius Marketing Analysis
GI (Genius Insight): 65 Market Place succeeds by offering choice — something New Yorkers value deeply. It’s not just a buffet; it’s a crossroads of cuisines, lifestyles, and work rhythms. The space functions as both a cafeteria and a community hub for downtown’s nonstop energy.
MDA (Marketing Action): Introduce a “Midnight Market Special” — discounted combo meals from 10 PM to 4 AM, targeting night-shift workers, delivery drivers, and students pulling all-nighters nearby. It would reinforce their 24-hour brand identity and drive off-peak sales.
Genius Ideas (10)
- Power Breakfast Combos: Offer morning bundles (coffee + bagel + juice) for commuters on the go.
- Loyalty Card: Every 10th buffet plate free — simple and effective for office regulars.
- Seasonal Buffet Themes: Rotate global cuisines monthly (Mediterranean March, Seoul September, etc.).
- Wall Street Lunch Express: 10% off orders between 11:00 AM–11:30 AM to ease rush-hour crowds.
- Healthy Hot Bar Section: Add calorie counts and health-focused options for gym-goers.
- Late Night Delivery: Partner with apps for 24-hour delivery within Lower Manhattan.
- Corporate Catering: Package hot trays for offices in nearby skyscrapers.
- Grab-and-Go “Market Bowls”: Create ready-to-eat signature bowls inspired by global cuisines.
- Digital Menu Screens: Display live buffet items and calorie info for transparency.
- Social Media “Chef’s Pick”: Showcase a daily featured dish on Instagram to build following.
Conclusion
65 Market Place is more than a buffet — it’s the heartbeat of the Financial District’s dining scene. In a neighborhood defined by fast decisions and long hours, this 24/7 food hall offers a rare constant: good food, generous options, and fair prices. Whether you’re an office worker, a tourist, or just passing through downtown, 65 Market Place proves that convenience and quality can happily coexist in one bustling New York corner.
Q & A
Q: What are the hours of operation?
A: 65 Market Place is open 24 hours, seven days a week.
Q: What’s the average cost per meal?
A: Most buffet plates range from $10 to $20, depending on selections.
Q: Is there seating available?
A: Yes — ample indoor seating on two floors.
Q: Does the buffet include vegetarian or vegan options?
A: Yes — the salad and hot bar include multiple vegan and vegetarian dishes.
Q: Do they offer delivery or catering?
A: Yes, catering and online delivery are available at 65marketplace.com.
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ACBM TECH
184 Bowery New York, NY 10012
T: 212-431-3200
E: info@acbmtech.com
W: acbmtech.com
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