Tabletime NYC: Midtown’s Go-To Deli for Sushi, Salads & Hot Meals
Store Overview
Located at 20 E 42nd St, New York, NY 10017 (phone: 212-682-4242), Tabletime is a modern Midtown deli-meets-café known for its wide-ranging menu and fast-paced, welcoming energy. Just steps from Grand Central Terminal and across from the New York Public Library, it’s a natural pit stop for commuters, office workers, and tourists exploring 42nd Street. The space is bright and bustling, with a well-organized layout that makes grabbing breakfast, lunch, or a snack effortless. Upstairs seating offers a quieter escape from the Midtown rush—a rare bonus in this part of Manhattan.
The storefront is marked by large glass windows and a bold blue-and-white sign that blends seamlessly with the rhythm of 42nd Street. Inside, you’ll find a sprawling hot bar, fresh salad station, and sushi counter, along with display cases of pastries, sandwiches, and bottled juices. Open daily until 10 PM, it’s the kind of spot that can satisfy nearly any craving, at nearly any time.
Menu & Services
Tabletime’s menu combines the best of NYC’s grab-and-go culture with global influences. It’s equally suited for a quick lunch as it is for a sit-down meal upstairs. Popular options include:
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Fresh Salad Bar – Build-your-own or pre-mixed options starting at $3.95+
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Western Omelette Breakfast Plate – $4.99, served all day
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Sushi Selection – Spicy Salmon Rolls, California Rolls, and chef’s combos
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Cheeseburger Deluxe with Curly Fries – comfort food done right
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Beef Wraps and Turkey Sandwiches – $9–$12, ideal for lunch breaks
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Dumpling Soup (Shrimp or Beef) – warming and flavorful, around $10
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Pancakes & Breakfast Bar – all-day crowd pleasers with syrup, fruit, and eggs
They also offer smoothies, milkshakes ($8.75), and a rotating selection of hot entrées like grilled chicken, pasta, and stir-fried veggies. With vegetarian options and a focus on freshness, Tabletime hits the mark for Midtown diners seeking variety without sacrificing speed.
Online ordering is available via tabletimenewyork.com, and catering can be arranged for nearby offices or events. The combination of a full-service deli, sushi bar, and casual upstairs café makes this spot uniquely versatile.
Review Summary
With 4.4 stars and over 460 Google reviews, Tabletime has earned a loyal following for its freshness, variety, and convenience.
Positive Feedback:
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“Veggies, fruits, meats, fish, pasta—the list goes on and on.” – Julie Castillo, Google
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“Great spot for breakfast. Hot food service is quick. Lots of grab-and-go items.” – Yelp Reviewer
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“I enjoyed sitting upstairs in a quiet atmosphere.” – Michelle Hall, Google
Critiques: Some diners find prices slightly high for salads, and others mention the seating could be more inviting. Still, the majority agree that the quality, speed, and location make up for it.
Human Commentary: For Midtown standards, Tabletime delivers exactly what busy New Yorkers crave: dependable quality, quick turnover, and options galore. In a neighborhood where time is money, Tabletime lives up to its name.
Location & Accessibility
You couldn’t ask for a better location. Tabletime sits near Grand Central Terminal, Bryant Park, and the New York Public Library, making it a magnet for professionals and tourists alike. Subway access is unbeatable—the 4, 5, 6, 7, and S lines stop right around the corner. The deli is also a short walk from major office buildings and hotels like the Andaz 5th Avenue, where it’s partially located.
Nearby landmarks influencing customer flow:
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Grand Central Terminal – brings in commuters and tourists looking for a quick bite.
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Bryant Park – daytime crowds seeking grab-and-go lunch or picnic items.
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New York Public Library – book lovers and visitors in need of coffee or snacks.
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Times Square – tourists searching for something local and affordable.
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Chrysler Building – attracts nearby office workers for lunch specials and takeout.
These landmarks ensure a steady stream of diverse clientele—from morning commuters to late-evening travelers. The deli’s 10 PM closing time fits the Midtown rhythm perfectly.
Genius Marketing Analysis
GI (Genius Insight): Tabletime thrives on speed, choice, and location. Its broad menu appeals to everyone, from sushi lovers to burger fans. The emotional hook is reliability with flair—a place that can surprise you with a dumpling soup one day and pancakes the next.
MDA (Marketing Action): Tabletime should emphasize its upstairs seating and multi-station concept through Google Maps photos and social media. Highlighting fresh visuals of the salad and sushi bars would boost lunchtime conversions from tourists and local workers.
Genius Ideas (10)
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Morning Express Combo – Coffee + breakfast sandwich for $7 before 9 AM.
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Loyalty QR Cards – Buy 9 meals, get the 10th free. Simple and Midtown-friendly.
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Sushi Happy Hour (3–5 PM) – Half off rolls to catch post-lunch foot traffic.
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Corporate Lunch Boxes – Individually packed meals for office meetings.
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Social Media Mini-Videos – 15-second clips of sizzling stir-fries and sushi plating.
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Grab-&-Go Meal Deals – Curated lunch boxes labeled “Under 10 Minutes.”
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Seasonal Fruit Bar – Rotating fruit and yogurt cups for health-conscious guests.
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Tabletime Travel Snack Kits – Target Grand Central commuters with wraps and drinks to-go.
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Ramen Wednesdays – Weekly ramen special promoted via Instagram.
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Community Lunch Card – Partner with nearby offices to offer rotating group discounts.
Conclusion
Tabletime NYC is more than just a Midtown deli—it’s a daily ritual spot. With sushi, salads, and hot meals served fresh until 10 PM, it manages to feel both cosmopolitan and comforting. In a city that never slows down, Tabletime keeps pace—serving up efficiency, flavor, and variety at every turn. Whether you’re a commuter grabbing breakfast or a traveler exploring 42nd Street, Tabletime reminds us why NYC’s food scene works best when it’s fast, fresh, and full of choice.
Q & A
Q: What are Tabletime’s hours?
A: Open Monday–Saturday, 5:30 AM–10 PM. Closed Sundays.
Q: What’s the price range?
A: Dishes range from $10–$20 per person.
Q: Does Tabletime offer delivery?
A: Yes, online ordering is available at tabletimenewyork.com.
Q: What are the most popular items?
A: The sushi rolls, dumpling soups, and breakfast bar are top favorites.
Q: Is Tabletime vegetarian-friendly?
A: Yes, the salad bar, vegetable dumplings, and fruit cups offer great options.
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