Smith Gourmet Deli: Brooklyn’s 24/7 Sandwich Haven on Smith Street
Store Overview
At 126 Smith Street, Brooklyn, NY 11201, Smith Gourmet Deli stands as one of the borough’s quiet legends — a 24-hour neighborhood deli that’s become an essential stop for Cobble Hill and Boerum Hill locals. With a glowing storefront, clean glass counters, and bright overhead lighting that spills onto the sidewalk, this spot has the comforting familiarity of an NYC corner deli, but with a gourmet edge.
Call (929) 250-2270 anytime — literally — and someone will pick up. Open 24 hours a day, 7 days a week, Smith Gourmet Deli is the kind of place that makes you grateful to live in New York. Its polished, spotless counter and organized shelves make it stand out from the average bodega, while its staff — consistently described as “hard-working and friendly” — keep the vibe upbeat and efficient.
The crowd is a perfect Brooklyn mix: early risers grabbing smoothies and breakfast wraps, office workers ordering lunch salads and sandwiches, and late-night stragglers picking up snacks, beer, or a hot pastrami roll. They’re also very active online, with @smithgourmetdeli showcasing daily sandwich builds, wraps, smoothies, and occasional shout-outs to regulars.
Menu & Services
Smith Gourmet Deli’s strength lies in freshness, variety, and speed — everything is made to order, and they manage to balance gourmet options with classic NYC deli pricing. Expect a range of $10–$20 per person depending on your order.
Sandwiches & Breakfast Favorites
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The New Yorker Sandwich – Hearty layers of pastrami, Swiss cheese, and spicy mustard on rye.
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Everything Bagel with Bacon, Sausage, Egg, and Cheese with Spinach and Tomato – A local favorite that hits every breakfast craving.
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Bacon Egg & Cheese Roll – Simple, hot, and executed perfectly.
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Vegetable Omelette on a Hero Roll – A strong option for vegetarians.
Salads & Wraps
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Avocado Salad – Light, fresh, and made to order.
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Chicken Caesar Wrap – Crunchy lettuce and creamy dressing balanced with grilled chicken.
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Cobb Salad – A full meal in itself, packed with flavor and portioned generously.
Smoothies, Juices & Snacks
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Fresh smoothies made with fruit or protein.
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Cold-pressed juices available 24/7.
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A full grocery selection — dairy, snacks, beer, baking goods, and essentials for late-night shoppers.
Services:
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Open 24/7 for dine-in, takeout, and delivery.
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Online ordering available via major delivery apps.
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Catering services for offices and private events.
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Full grocery and beverage section — rare for a gourmet deli.
Review Summary
What Customers Love
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Consistent quality & clean environment.
“This place is a godsend. Open 24/7, with friendly service, reasonable prices, extremely clean, and a killer sandwich selection.” — Yelp Review -
Fast and friendly service.
“Hard workers, tasty food, and rapid service at great prices.” — Justin C., Google -
Flavorful and satisfying sandwiches.
“It’s perfectly crispy yet still juicy from the beef fat and condiments.” — Emma A., Google -
Reliable go-to spot.
“Amazing staff, amazing sandwiches, great variety of foods.” — Rory B., Google
Room for Improvement
A few customers note minor wait times during peak lunch hours, but most praise the speed given how busy it gets. Others suggest more vegetarian sandwich options or seasonal specials.
Human Commentary
Smith Gourmet Deli embodies Brooklyn’s modern deli evolution — old-school reliability meets gourmet flexibility. You can grab a bacon-egg-and-cheese at 3 AM or a quinoa salad at noon. The real magic here is in the details: clean counters, attentive prep, and portions that feel generous but not wasteful. In a city that thrives on convenience, Smith Gourmet Deli perfects it without losing soul.
Location & Accessibility
Located on Smith Street in the heart of Cobble Hill, the deli benefits from a blend of neighborhood regulars, professionals, and passersby from Downtown Brooklyn.
Transportation
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Subway: F/G lines at Bergen Street Station (1-minute walk).
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Bus: B57 and B61 routes run nearby.
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Walking: Steps away from Court Street shops, Carroll Gardens, and Atlantic Avenue.
Nearby Landmarks & Customer Flow
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Brooklyn Borough Hall – Morning commuters grab breakfast sandwiches and coffee.
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Brooklyn Bridge Park – Lunchtime and weekend picnic crowd stop in for sandwiches and salads.
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Barclays Center – Pre- and post-event foot traffic increases night and late-night orders.
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NY Transit Museum – Tourists and families drop by for quick, casual meals.
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Brooklyn Heights Promenade – A scenic walk away; ideal for takeaway sandwiches and smoothies.
Being open 24 hours means Smith Gourmet Deli serves multiple audiences — from morning professionals to late-night musicians, from fitness enthusiasts grabbing post-gym smoothies to night-shift nurses and delivery drivers. Its adaptability is its greatest strength.
Genius Marketing Analysis
GI (Genius Insight):
Smith Gourmet Deli’s emotional value lies in trust and comfort — it’s always open, always consistent, and always clean. The practical value is its ability to meet any need, any hour, from breakfast to midnight snacks.
MDA (Marketing Action):
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Promote “Brooklyn’s 24/7 Gourmet Hub” on delivery platforms.
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Launch customizable meal combos (sandwich + drink + chips).
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Build a neighborhood rewards app for repeat customers.
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Highlight healthy late-night options (protein wraps, juices) in social media ads.
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Partner with local gyms, studios, and offices for weekly lunch catering deals.
Genius Ideas (10)
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24-Hour Sandwich Challenge – Promote a “midnight-to-morning” social media feature for late-night regulars.
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Neighborhood Loyalty Program – Buy 9 sandwiches, get the 10th free.
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“Work-From-Smith” Lunch Box – Pre-packaged gourmet lunch kits for remote workers nearby.
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Brooklyn Smoothie Series – Seasonal smoothies named after local landmarks (e.g., “The Cobble Cooler,” “The Borough Blend”).
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Early-Bird Combo Deal – Breakfast sandwich + coffee at a fixed low price before 9 AM.
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Smith Street Sandwich of the Month – Rotating special inspired by customer input.
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Catering Subscriptions – Weekly or monthly lunch plans for nearby businesses.
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Instagram Reel Series: “Behind the Counter” – Showcase sandwich-making artistry and staff personality.
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Tourist Snack Pack – Portable combo for visitors: wrap, fruit, and bottled water.
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Google Review Incentive – Leave a verified review and receive a small discount on your next visit.
Conclusion
Smith Gourmet Deli is more than a corner store — it’s a 24-hour neighborhood institution that represents the best of Brooklyn’s deli culture. Clean, modern, friendly, and relentlessly consistent, it caters to everyone, any time. From the first coffee of the day to the last sandwich before sunrise, Smith Gourmet Deli is proof that true New York hospitality can exist behind a glass counter and a warm smile.
Q & A
Q: What are the hours?
A: Open 24 hours, 7 days a week.
Q: What’s the price range?
A: Most meals range from $10–$20 per person.
Q: Do they offer delivery?
A: Yes, through all major delivery apps and direct phone orders.
Q: What’s their best-selling item?
A: The “New Yorker Sandwich” and bacon-egg-and-cheese bagels are top favorites.
Q: Is it clean and accessible?
A: Yes — consistently praised for cleanliness and friendly service. Easily accessible with nearby public transit.
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