Greta Coffee and Kitchen: Mediterranean Warmth Meets Brooklyn Cool
Store Overview
Nestled in the heart of Greenpoint, Brooklyn, Greta Coffee and Kitchen at 204 Nassau Ave, Brooklyn, NY 11222 (phone: 929-484-0800) is the kind of café that locals wish they could keep secret. Open daily from 8 AM to 7 PM, Greta blends the familiar rhythm of a neighborhood coffee shop with the vibrant flavors of a Mediterranean-inspired kitchen. Founded by Keren Ziv and Orit Kaufman, this café’s charm lies in its authenticity — from its house-roasted coffee to its colorful, fresh, and nourishing dishes.
The storefront, with its soft green facade and minimalist signage, fits perfectly into Greenpoint’s tree-lined streets. Step inside and you’ll find warm wood tables, sunlight spilling across potted herbs, and a soft hum of espresso machines. It’s the kind of space that makes you want to linger, whether you’re catching up with a friend over brunch or diving into a laptop work session.
Menu & Services
Greta’s menu is a fusion of Brooklyn comfort and Mediterranean freshness, with dishes that feel both healthy and indulgent. The food is simple yet deeply flavorful — every bite feels intentional. The coffee program is equally strong, featuring Greta’s own house blend roasted in Brooklyn, alongside single-origin beans from around the world.
Menu Highlights:
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Smashed Breakfast Pita – $17.00. A hearty wrap of eggs, greens, and feta in warm pita — a Mediterranean twist on the NYC breakfast sandwich.
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Soup & Grilled Cheese Pita – $18.00. Comfort food meets creativity, ideal for cool Brooklyn afternoons.
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Avocado Toast – $12.00+. Creamy avocado layered with za’atar and olive oil on crusty bread.
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Shawarma-Spiced Chicken Tzatziki Wrap – A customer favorite — flavorful, balanced, and filling.
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Matcha Latte – $6.50+. Smooth and vibrant, one of the most popular drinks on the menu.
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Cold Brew & Cortado – $5.00+. Both expertly brewed from Greta’s in-house blend.
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Pumpkin Soup – Seasonal and velvety with hints of cinnamon and nutmeg.
You can order online directly through gretabk.com for pickup or delivery, and catering options are available for events and offices in Greenpoint and Williamsburg.
Review Summary
Greta Coffee and Kitchen has earned a 4.6-star rating on Google (156 reviews) and glowing praise across Yelp and Instagram.
Positive Feedback:
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“Healthy, tasty, and hearty food with quality ingredients.” – Hillary Rosenberg, Google
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“$22 for a breakfast sandwich and a matcha latte — worth every penny.” – Stephen, Google
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“Fall salad, chicken pesto, and yogurt — all excellent!” – Rebecca Mendoza, Google
Constructive Notes: A few diners mention the café can get busy during brunch hours, especially on weekends, but the wait is usually short and well worth it.
Human Commentary: Greta strikes the perfect balance between a café and a community hub. It feels deeply local — staff remember your name, the playlist leans cozy rather than corporate, and the Mediterranean influence gives Brooklyn brunch culture a refreshing, global lift.
Location & Accessibility
Located in the heart of Greenpoint, Greta benefits from being in one of Brooklyn’s most dynamic yet relaxed neighborhoods. The café sits just minutes from the G train (Nassau Avenue Station), and street parking is typically manageable. The B43 bus also runs nearby, connecting Williamsburg and Clinton Hill to Greenpoint’s café corridor.
Nearby landmarks and attractions that boost foot traffic:
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McCarren Park – A magnet for joggers, dog walkers, and weekend brunchers.
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Greenpoint Landing – Brings in new residents seeking neighborhood cafés.
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Transmitter Park – Perfect for takeaway coffee and riverfront views.
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Brooklyn Expo Center – Event-goers often spill into nearby restaurants like Greta for post-show bites.
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Frankel’s Delicatessen & Greenpoint Market – Adds to the area’s reputation as a top-tier food destination.
Genius Marketing Analysis
GI (Genius Insight): Greta’s emotional value lies in comfort, community, and curation. The café doesn’t try too hard — it simply delivers quality and calm in a city that never stops. Its identity as a Mediterranean-inspired, female-founded, eco-conscious café gives it real storytelling power.
MDA (Marketing Directional Action): Greta should amplify its brand narrative on social platforms: artisanal coffee, global flavor, and neighborhood connection. Highlighting local suppliers, coffee-roasting videos, and staff introductions could strengthen loyalty. Seasonal photo campaigns like “#GretaGoldenHour” featuring outdoor seating could build Instagram engagement.
Genius Ideas (10)
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Neighborhood Loyalty Program – Free drink after 10 purchases; keeps locals returning.
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Greta’s Golden Hour (3–6 PM) – Discounted coffee and pastries for the afternoon crowd.
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Monthly Mediterranean Bowl Special – Rotating dish inspired by different countries.
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Greta Stories – Social media spotlights of regulars and their favorite orders.
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Coffee Subscription Box – Monthly deliveries of Greta’s in-house roast.
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Weekend Brunch Collabs – Feature local bakeries or pop-up dessert partners.
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Greenpoint Artist Wall – Rotate local artwork monthly for exposure and community ties.
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Wellness Morning – Yoga + coffee events in McCarren Park followed by brunch specials.
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Eco-Cup Discount – 10% off drinks for customers bringing reusable cups.
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Greta Gift Cards – Perfect for holidays and Greenpoint newcomers.
Conclusion
Greta Coffee and Kitchen embodies what makes Brooklyn special: creativity, warmth, and authenticity. It’s more than a café — it’s a daily ritual for locals, a destination for visitors, and a model for modern neighborhood hospitality. Whether you come for the coffee, the shawarma wrap, or just a quiet morning by the window, Greta delivers comfort with character — the way Greenpoint does best.
Q & A
Q: What are Greta Coffee and Kitchen’s hours?
A: Open daily from 8 AM to 7 PM.
Q: What’s the average price range?
A: Most meals and drinks range from $10–$20 per person.
Q: Does Greta offer outdoor seating?
A: Yes, there are charming outdoor tables perfect for brunch and people-watching.
Q: Is the coffee roasted in-house?
A: Yes, Greta roasts its own blend right here in Brooklyn.
Q: Can I order online or get delivery?
A: Absolutely — visit gretabk.com for pickup and delivery orders.
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