Fresh Bites & Juice Bar: 24-Hour Healthy Haven on the Upper East Side
Store Overview
Fresh Bites & Juice Bar, located at 1576 2nd Avenue, New York, NY 10028 (☎ 646-649-4185), is a 24-hour deli and juice bar that’s become a quiet staple for Upper East Siders seeking a healthier twist on the traditional bodega. It’s the kind of place that blends wellness culture with New York practicality—serving wraps, salads, smoothies, and sandwiches around the clock.
Bright, clean, and casual, the storefront features a polished juice counter, neatly stocked deli coolers, and a friendly staff that greets customers by name. Its late-night hours make it as popular for a post-gym smoothie as it is for a midnight turkey wrap.
The official site, freshbitesnyc.com, offers online ordering and delivery, while Fresh Bites is also listed on Seamless, DoorDash, Uber Eats, and Grubhub—each maintaining glowing ratings for speed and accuracy.
Menu & Services
Fresh Bites & Juice Bar covers both indulgent deli fare and clean-eating options, offering a diverse and well-balanced menu.
Customer Favorites:
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Fresh Squeezed Juices – Choose from carrot-apple-ginger, green detox blends, or make your own.
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Smoothies & Açaí Bowls – Popular picks like “Tropical Green” or “Berry Power,” averaging $7–10.
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Breakfast Wraps & Platters – Eggs, turkey bacon, and avocado served all day ($9–12).
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Paninis & Sandwiches – Chicken pesto, turkey club, or veggie melts (~$10–14).
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Soups & Salads – Daily specials like lentil, minestrone, and hearty grain salads (~$8–12).
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Desserts & Snacks – Yogurt parfaits, pastries, and protein bites.
Services:
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Open 24/7 – one of the few full-service healthy delis in Manhattan that never closes.
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Fast takeout and delivery with real-time order tracking.
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Juice cleanse and meal prep options available by request.
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Indoor seating for a relaxed neighborhood café feel.
Review Summary
Positives
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4.2⭐ (Google) and 5.0⭐ (Grubhub) across thousands of verified orders.
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Known for fresh ingredients, consistent service, and friendly staff.
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Appreciated for variety—customers can grab anything from green juice to Philly cheesesteak in one stop.
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Great for post-gym meals and late-night snacks.
Negatives
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Limited seating during lunch rush.
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Some find juices slightly pricey compared to smaller bodegas.
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Busy late evenings mean occasional order delays.
Human Commentary
Fresh Bites bridges the gap between health-focused juice bars and the classic NYC deli—proof that convenience doesn’t have to mean compromise. It’s especially valuable in the Upper East Side, where residents balance fast-paced schedules with fitness-conscious lifestyles. The 24-hour model gives it a unique edge over boutique juice shops that close early.
Location & Accessibility
Transportation
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Near the Q train at 86th Street and 4/5/6 trains at 77th Street.
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Steps from multiple bus lines along 2nd Avenue.
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Centrally positioned between Yorkville and Lenox Hill neighborhoods.
Nearby Landmarks
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Carl Schurz Park – Morning joggers stop in for smoothies or breakfast wraps.
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92nd Street Y – Fitness classes and events bring consistent daytime customers.
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Weill Cornell Medical Center – Health professionals and hospital staff frequent the deli for quick, clean meals.
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Museum Mile – Tourists exploring Fifth Avenue museums often find this a reliable lunch break.
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John Jay Park – Dog walkers and families grab juices or coffee on their way to the playground.
The mix of residential and professional traffic ensures steady business across all hours, from morning commuters to late-night takeout orders.
Genius Marketing Analysis
GI (Genius Insight):
Fresh Bites & Juice Bar succeeds because it delivers trust and freshness, 24 hours a day. It’s not just another deli—it’s a dependable neighborhood hub for healthy living.
MDA (Marketing Action):
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Promote “Healthy Anytime” as a core brand message emphasizing 24-hour availability.
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Partner with local gyms for post-workout smoothie discounts.
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Offer meal plan subscriptions (three juices + one salad daily) for local professionals.
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Use the delivery apps’ push notifications to highlight midnight juice promos.
10 Genius Ideas
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Midnight Detox Specials: Late-night green juice combos for nightlife workers and night owls.
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Gym Partnership Program: Discounts for Equinox, Barry’s Bootcamp, and NY Sports Club members.
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“Grab & Go Wellness Kits”: Pre-packed juice, salad, and protein snack bundles.
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Seasonal Juice Flights: Mini tasting cups for new seasonal blends.
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Rewards App: Earn points for every smoothie or salad—redeem for free drinks.
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Neighborhood Loyalty Card: 10th sandwich or juice free for repeat locals.
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Corporate Catering: Breakfast and lunch platters for nearby offices and hospitals.
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Juice Cleanse Subscriptions: Three- or five-day cleanse programs with free delivery.
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Social Media Recipe Reels: Staff show how they make signature juices and wraps.
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Community Wellness Events: Host nutrition talks or smoothie-making classes with local trainers.
Conclusion
Fresh Bites & Juice Bar stands out by doing what most delis don’t: staying open 24 hours while maintaining a focus on freshness and quality. Its combination of healthy meals, convenient service, and friendly atmosphere makes it an Upper East Side essential.
In a city that never sleeps, Fresh Bites has mastered the art of feeding New York’s body and energy at any hour—serving everyone from gym-goers to night-shift nurses with the same care and flavor.
Q & A
Q: What are the hours?
A: Open 24 hours a day, seven days a week.
Q: Price range?
A: Around $10–20 per person.
Q: Delivery options?
A: Available on Seamless, Uber Eats, DoorDash, and Grubhub.
Q: Signature items?
A: Fresh-squeezed juices, açaí bowls, and grilled paninis.
Q: Is it family- and pet-friendly?
A: Yes—close to parks and offers quick options for all ages.
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