Finn’s Bagels: Hand-Rolled Comfort in the Heart of Hudson Yards
Store Overview
Welcome to Finn’s Bagels, a neighborhood staple located at 477 10th Ave, New York, NY 10018 (phone: 212-273-0700) in the bustling Hudson Yards area. This cozy bagel shop delivers everything a New Yorker wants from a breakfast spot: hand-rolled bagels, hot coffee, and friendly service with a local touch. Open daily from 6 AM to 4 PM, Finn’s Bagels has become a go-to for commuters, office workers, and tourists looking for authentic New York flavor without the Midtown rush.
The shop’s storefront is modest and welcoming, with its classic bagel signage and the smell of fresh dough drifting down 10th Avenue. Inside, the space is snug but efficient—think neighborhood deli meets urban café. Wooden tables, bright lighting, and the steady hum of conversation give it that unmistakable New York energy. It’s a spot that manages to feel fast-paced and comforting all at once.
Menu & Services
At Finn’s Bagels, everything starts with the bagel. Each one is hand-rolled, kettle-boiled, and baked fresh daily, achieving that perfect balance of chew and crust that defines a real NYC bagel. The menu spans breakfast, lunch, and catering options, with a focus on fresh ingredients and classic pairings.
Menu Highlights:
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Bagel with Schmear – $4.95+, with flavored cream cheeses like scallion, veggie, or strawberry.
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Everything Whole Wheat Bagel with Smoked Salmon & Cream Cheese – a best-seller for $13.95.
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Sausage, Egg & Cheese Sandwich – $10.50+, a hearty breakfast must-have.
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Avocado Toast – $13.00, topped with tomato and chili flakes for a modern twist.
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SoCal Turkey Sandwich – $15.00, layered with avocado, greens, and house dressing.
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Healthy Green Machine Smoothie – $10.00, packed with kale, apple, and pineapple.
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Crumb Cake & Black-and-White Cookie – $4.25, perfect sweet pairings with your morning coffee.
Finn’s also serves fresh fruit platters, smoothies, and catering trays for office meetings or weekend brunches. Orders can be placed for pickup or delivery via finnsbagelsnyc.com, Grubhub, or Seamless.
Review Summary
With an average rating of 4.1 stars on Google (472 reviews) and an impressive 4.7 stars on Grubhub, Finn’s Bagels enjoys a loyal base of regulars and new visitors alike.
Positive Feedback:
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“Great food, cozy atmosphere, and room to sit down.” – B.D., Google
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“Loads of choice and all freshly made—great place for a bite to eat.” – Sam Virgoe, Google
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“Perfect for breakfast. Affordable, tasty coffee, and super good buns.” – piink it is, Google
Critiques: Some note that seating can fill up quickly during peak hours, but service remains quick and efficient even when it’s busy.
Human Commentary: Finn’s Bagels feels like a throwback to simpler times—a neighborhood deli where regulars know the staff and the coffee’s always hot. In a city packed with fancy brunch spots, Finn’s stands out for its genuine hospitality and timeless New York authenticity.
Location & Accessibility
Finn’s sits in the heart of Hudson Yards, just steps from Penn Station and the Lincoln Tunnel, making it an easy grab-and-go for commuters. The 7 train (34th Street–Hudson Yards) and A/C/E lines (34th Street–Penn Station) are nearby, while the area’s heavy foot traffic brings a steady stream of locals and visitors.
Nearby landmarks fueling Finn’s customer flow:
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Hudson Yards Vessel – tourists flock here and often grab bagels and coffee after sightseeing.
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High Line Park – morning joggers and photographers stop by post-walk.
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Jacob Javits Center – convention-goers rely on Finn’s for quick breakfasts.
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Penn Station – commuters and travelers grab sandwiches and pastries before trains.
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Manhattan West – office workers and residents fill the shop during lunch hours.
This mix of business crowds, locals, and travelers gives Finn’s Bagels a constant rhythm that mirrors the city’s pulse.
Genius Marketing Analysis
GI (Genius Insight): Finn’s emotional value lies in its consistency and simplicity. It’s not trying to reinvent the bagel—it’s preserving a NYC classic. The brand’s power is in trust: reliable breakfast, friendly service, and a familiar face in an ever-changing neighborhood.
MDA (Marketing Action): Finn’s should capitalize on its Hudson Yards proximity by promoting catering for office breakfasts and pre-order deals for Javits Center events. Adding QR code ordering at tables could streamline the busy morning rush.
Source: Google Maps Customer Review
Genius Ideas (10)
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Hudson Yards Morning Combo – Bagel + Coffee for $6 before 9 AM.
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Digital Punch Card – Buy 10 bagels, get 1 free (via mobile app).
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High Line Picnic Bag – portable brunch kit with bagels, fruit, and drinks.
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Corporate Catering Boxes – labeled breakfast assortments for meetings.
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Smoothie Hour (2–4 PM) – 15% off all smoothies to boost off-peak traffic.
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“Your Bagel Story” Series – feature customer favorites on social media.
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Local Office Partnership – recurring delivery discounts for nearby businesses.
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Bagel-of-the-Month Club – subscription with rotating flavors and spreads.
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NYC-Inspired Cream Cheese Line – flavors like “Hudson Herb” or “Hell’s Kitchen Jalapeño.”
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Instagram Giveaway (#FindYourFinn) – encourage posts with Finn’s bagels around NYC landmarks.
Conclusion
In a neighborhood dominated by high-rises and high-speed living, Finn’s Bagels brings something refreshingly grounded—a taste of traditional New York. From kettle-boiled bagels to their smooth espresso and heartfelt service, Finn’s continues to prove that some things never go out of style. Whether you’re a commuter, a local, or just bagel-curious, Finn’s delivers that timeless NYC flavor worth slowing down for.
Q & A
Q: What are Finn’s Bagels’ hours?
A: Open daily from 6 AM to 4 PM.
Q: What’s the price range?
A: Most items fall between $10–$20 per person.
Q: Does Finn’s offer delivery?
A: Yes, via finnsbagelsnyc.com, Grubhub, and Seamless.
Q: What’s their best-selling item?
A: The Everything Bagel with Smoked Salmon & Cream Cheese is a customer favorite.
Q: Is there seating available?
A: Yes, limited indoor seating with quick turnaround during peak hours.
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