ETC Eatery Midtown – Global Flavors in the Heart of NYC


Exterior view of ETC Eatery in Midtown Manhattan with bright signage and modern glass storefront at night.
Source: Google Maps Customer Review

Store Overview

Right in the energetic pulse of Midtown Manhattan, ETC Eatery at 345 5th Ave, New York, NY 10016 sits across from the Empire State Building — and somehow manages to be both a bustling food court and a calm escape for locals. With its clean, modern layout and colorful buffet-style display, ETC Eatery is the kind of place where you can grab a quick breakfast sandwich, a sushi roll, or even a plate of pad thai — all under one roof.

This spot pulls in a diverse crowd — office workers from nearby skyscrapers, students from Baruch and FIT, and curious tourists who stumble in while exploring 5th Avenue. It’s open daily and known for its variety, freshness, and fair prices (about $10–$20 per person). With 784 Google reviews and a 4.4-star rating, ETC Eatery has become a solid Midtown standby for anyone craving something different every day.

ETC Eatery, 345 5th Ave, New York, NY 10016



ETC Eatery digital menu displaying rice bowls, bibimbap, and Korean-style ramyun options.

Source: Google Maps Customer Review

Menu & Services

What makes ETC Eatery stand out is its global variety. You’ll find everything from Hangover Wraps ($10.95), Pad Thai Noodles, and Tonkatsu Ramen ($13.95+) to Cobb Salads ($14.95+), Gimbap rolls, and Impossible Burgers ($12.95+). There’s even a bakery section with pancakes, doughnuts, and fresh European candies.

The Salad Bar and Hot Food Buffet are major hits, offering healthy and hearty lunch options for Midtown professionals on the go. Breakfast lovers can enjoy their Egg White Veggie Omelette with Bacon and Avocado or a Ham, Egg, and Cheese sandwich classic.

ETC Eatery also serves vegan and vegetarian options, accepts takeout and delivery orders through platforms like Order.Online and GetSauce, and offers indoor seating (including a cozy upstairs area). Hours: 6 AM – 6 PM, Monday through Friday.



Overhead view of ETC Eatery interior showing bustling food court with multiple global cuisine stations.

Source: Google Maps Customer Review

Review Summary

With an impressive 4.4 rating across 784 reviews, ETC Eatery’s reputation is one of consistency and freshness. Reviewers highlight the massive variety, reasonable prices, and friendly service. “Great foods, loads of options for a variety of tastes,” one customer notes, while another says, “Clean, humongous amount of choices, very ok prices — especially for the location.”

Human Commentary: In a city where time is money and flavor diversity is king, ETC Eatery delivers exactly what Midtown needs: fast-casual dining that doesn’t feel rushed or repetitive. It’s a microcosm of New York itself — international, dynamic, and a little chaotic in the best way.




Fresh grab-and-go meals including poke bowls and sushi neatly arranged in ETC Eatery’s refrigerated section.
Source: Google Maps Customer Review

Location & Accessibility

ETC Eatery’s location at 345 5th Avenue puts it right in the middle of everything. It’s steps from the Empire State Building, Bryant Park, Morgan Library & Museum, NY Public Library, and Koreatown’s 32nd Street.

Transit options are unbeatable — the B, D, F, M, N, Q, R, W, and 6 trains all stop nearby, and several MTA bus routes make this a perfect pit stop for workers and tourists alike. The neighborhood’s high foot traffic keeps ETC buzzing at lunch hours, especially between 12 PM and 2 PM.




Sushi rolls and sandwiches on display at ETC Eatery buffet counter with colorful presentation.
Source: Google Maps Customer Review

Genius Marketing Analysis

GI (Genius Insight): ETC Eatery’s identity thrives on its cultural mashup. It’s not just a deli — it’s a food market for global flavors. Its appeal lies in how it turns diversity into convenience, embodying the spirit of modern New York dining.

MDA (Marketing Action): Create stronger visual storytelling in-store and online that celebrates this “World Under One Roof” concept. Adding flags or short stories about dishes’ origins near the buffet could deepen customer connection and increase social sharing.




Refrigerator display of international beverages, including Korean soju, craft beers, and canned drinks at ETC Eatery.
Source: Google Maps Customer Review

Genius Ideas (10)

  1. “Taste the World Tuesdays”: Highlight a different international cuisine each week with a small discount or sampler plate.
  2. Empire Combo Deal: Offer a lunch special named after the Empire State Building — a nod to its iconic neighbor.
  3. Upstairs Chill Zone: Promote the hidden upstairs seating on social media as a Midtown secret spot.
  4. Interactive Salad Bar QR Codes: Include nutritional info or pairing ideas via scannable codes.
  5. Morning Power Plates: Bundle breakfast and coffee combos for early office crowds.
  6. Local Art Rotation: Display rotating art from local NYC creators on walls for a community vibe.
  7. Instagram Reels Challenge: Invite customers to record their “plate creations” for a chance to win free lunch.
  8. Eco Rebate: Offer $1 off to customers who bring reusable containers or cups.
  9. After-Hours Pop-Up: Test a 7 PM–9 PM “Night Bites” menu for late-working Midtown professionals.
  10. ETC Global Market Boxes: Curate take-home boxes themed by country — “Korea in a Box,” “Italy to Go,” etc.



Korean bibimbap bowl topped with fried egg, vegetables, beef, and side of rice served at ETC Eatery.
Source: Google Maps Customer Review

Conclusion

ETC Eatery captures what New York City does best — variety without pretension. It’s a spot where sushi lovers, salad fans, and sandwich purists can share a table, all within sight of one of the world’s most famous buildings. For Midtown locals, ETC isn’t just a lunch spot; it’s a dependable daily ritual that celebrates the delicious chaos of New York.




Fresh salad and grilled salmon bar at ETC Eatery featuring colorful greens and healthy meal options.
Source: Google Maps Customer Review

Q & A

Q: What are ETC Eatery’s hours?
A: Monday–Friday, 6 AM to 6 PM.

Q: Do they deliver?
A: Yes, delivery and pickup available via Order.Online and GetSauce.

Q: What’s the price range?
A: Around $10–$20 per person.

Q: Is there vegan or vegetarian food?
A: Absolutely — several vegan dishes, plus customizable salads and wraps.

Q: What are the most popular items?
A: Hangover Wrap, Cobb Salad, Tonkatsu Ramen, and Pad Thai Noodles.




Dessert display case at ETC Eatery featuring macarons, cupcakes, cheesecakes, and assorted sweets.
Source: Google Maps Customer Review

#HASHTAGS

#ETCEatery, #MidtownEats, #5thAveDining, #NYCFoodCourt, #EmpireStateEats, #GlobalFlavorsNYC, #LunchInMidtown, #ETCEateryNYC, #FastCasualNYC, #EatLocalNY







ACBM TECH
184 Bowery New York, NY 10012
T: 212-431-3200
E: info@acbmtech.com
W: acbmtech.com



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