Wholesome Farms Market on Fulton Street: Brooklyn’s Hybrid Grocery & Deli
Store Overview
At 840 Fulton St, Brooklyn, NY 11238 (📞 929-397-3718), Wholesome Farms Market is more than just a grocery store—it’s a Brooklyn-style community hub where convenience meets fresh and prepared foods. With a modern storefront lit brightly against Fulton Street, the market attracts a steady flow of customers from nearby Clinton Hill, Fort Greene, and Prospect Heights. The atmosphere is casual but polished, offering a cross between a neighborhood bodega and an organic market.
Its customer base is diverse: local residents shopping for produce, professionals stopping in for smoothies or deli sandwiches, and families grabbing groceries late at night. With hours stretching to 11 PM, it caters well to busy Brooklynites who can’t always shop on a 9-to-5 schedule. Wholesome Farms Market is also active online, with ordering available through Uber Eats, Grubhub, Seamless, Postmates, Instacart, and ChowNow.
Menu & Services
Wholesome Farms Market balances grocery staples with freshly prepared meals. Offerings include:
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Smoothies & Fresh Juices – A standout, often praised in reviews.
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Salad Bar – Popular with health-conscious customers.
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Sandwiches – e.g., Turkey Club ($15.99) or build-your-own meat subs.
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Breakfast Platters & Omelets – Wholesome Omelette, Garden Omelette, Cheddar & Broccoli Platters ($9.99 each).
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Prepared Foods – Options like chicken, rice, and vegetable platters.
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Bakery Section – Fresh bread, pastries, and desserts.
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Grocery Essentials – Fruits, vegetables, artisanal snacks, dairy, and pantry goods.
Additional highlights:
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Too Good To Go participation – Surplus food offered at steep discounts ($5.99 “magic bags”).
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SNAP/EBT accepted – Increasing accessibility for the community.
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Late hours (6 AM–11 PM weekdays, 7 AM–11 PM weekends) – A boon for busy professionals.
Review Summary
Customer Feedback (Balanced):
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Positive: Customers rave about the smoothies, salad bar, and convenience. Many note the staff is friendly and the store location is excellent.
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Negative: Others complain about overpricing, inconsistent labeling, and some items missing price tags. This inconsistency lowers the trust factor for budget-conscious shoppers.
Human Commentary:
This review spread mirrors the reality of many “upscale convenience” stores in NYC. Locals love the accessibility and fresh options but balk at premium pricing. Still, for many, the tradeoff is worth it—paying a little extra to avoid trekking to a big supermarket is a Brooklyn norm.
Location & Accessibility
Situated on Fulton Street near the Clinton–Washington Ave C train, Wholesome Farms Market benefits from excellent foot traffic and neighborhood density.
Nearby landmarks that feed into its customer base:
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Barclays Center (10 min away) – Event-goers may stop for quick food.
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Pratt Institute – Students and staff are a steady stream of smoothie and sandwich buyers.
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Fort Greene Park – Ideal for grab-and-go picnic supplies.
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Brooklyn Navy Yard – Workers in the area may use delivery services.
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Atlantic Avenue Transit Hub – Brings commuters who pick up groceries on their way home.
This positioning makes Wholesome Farms Market a natural fit for residents, students, commuters, and professionals.
Genius Marketing Analysis
GI (Genius Insight): Wholesome Farms Market offers reliable convenience with a health-forward angle. Its late hours, smoothies, and salad bar distinguish it from standard corner bodegas.
MDA (Marketing Action): To compete with larger grocers, Wholesome Farms should double down on community-focused marketing: loyalty rewards, student discounts, and transparency in pricing to build long-term trust.
Genius Ideas (10)
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Student Discount Days – Special smoothie and sandwich deals for Pratt students.
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Fort Greene Picnic Packs – Bundled salads, drinks, and snacks for park visitors.
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Late-Night Smoothie Specials – Discounts after 9 PM to attract gym-goers and night-shift workers.
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“Transparent Pricing” Initiative – Clear digital displays for all items to counter “missing prices” complaints.
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Monthly Neighborhood Loyalty Card – Buy 9 smoothies/salads, get the 10th free.
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Brooklyn Artist Collab Packaging – Local art featured on takeout bags and cups.
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Sustainable Grocery Campaign – Highlight Too Good To Go partnerships with signage and social media.
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Weekend Family Bundles – Grocery + ready-to-eat platters sold at a small discount.
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Delivery Subscriptions – Weekly pre-set grocery boxes for busy residents.
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Community Recipe Nights – Share how to use their products (like fresh produce + deli counter) in affordable meals, promoted via Instagram.
Conclusion
Wholesome Farms Market fills a sweet spot in Clinton Hill/Fort Greene: a small business grocery store with deli offerings, smoothies, and late-night service. While its pricing may spark debate, its convenience and quality keep locals coming back. In a neighborhood balancing historic brownstones and new developments, Wholesome Farms Market embodies Brooklyn’s evolution: practical, slightly upscale, and community-oriented.
Q & A
Q: What are the hours of Wholesome Farms Market?
A: 6 AM – 11 PM weekdays, 7 AM – 11 PM weekends.
Q: What’s the price range?
A: Most meals fall in the $10–20 range, with grocery pricing slightly higher than chain stores.
Q: Do they deliver?
A: Yes, via Uber Eats, Seamless, Postmates, Instacart, Grubhub, and ChowNow.
Q: What’s their most popular item?
A: Smoothies and the salad bar are consistent customer favorites.
Q: Do they accept SNAP/EBT?
A: Yes, making it accessible to a wider community.
Hashtags
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