The Best of New York Food: A 24/7 Deli Staple in the Financial District
Store Overview
Located at 150 Water St, New York, NY 10005 (☎️ 212-952-1890), The Best of New York Food lives up to its bold name by being one of the most reliable delis in Lower Manhattan. Nestled inside Water Street Plaza, this round-the-clock spot is a lifeline for FiDi workers, late-night locals, and tourists in need of quick comfort food.
The storefront is straightforward and practical, with bright signage and a steady flow of customers cycling in and out at all hours. The vibe inside is classic NYC deli: a long counter with steaming trays, the smell of bacon and coffee in the morning, and a buzzing lunch rush with Wall Street professionals lining up for sandwiches. Its 24/7 availability is the true standout, making it a dependable choice whether you need breakfast at dawn, a burger at midnight, or soup at 3 AM.
Menu & Services
With prices in the $10–20 per person range, the deli serves a broad menu that covers every craving:
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Breakfast Staples: Sausage, egg & cheese on a roll, pancakes, omelets, and bagels.
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Classic NYC Sandwiches: Chopped cheese, BLTs, turkey clubs, and pastrami melts.
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Hot Specials: Burgers, fries, tater tots, and soups of the day.
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Grab-and-Go Options: Fresh salads, snacks, and drinks for the Wall Street crowd.
Delivery and pickup are available through Grubhub and other platforms, making it just as accessible to office workers at their desks as to neighborhood residents.
Review Summary
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Positive feedback: Customers praise the convenience, variety, and reliability. Popular items like the chopped cheese, sausage-egg-cheese sandwiches, and burgers get frequent shoutouts. Service is fast and portions are filling.
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Negative feedback: Some reviewers mention that prices can run slightly higher than other delis, especially in FiDi, and that quality varies depending on the time of day.
Human Commentary: In New York, a 24/7 deli is more than a store—it’s an institution. For FiDi, where many spots close early, The Best of New York Food fills a crucial gap. Yes, it’s not the artisanal, sit-down brunch type, but that’s the point—it’s about accessibility, speed, and comfort when you need it.
Location & Accessibility
The deli benefits from its Financial District location, surrounded by subways and heavy foot traffic: 2/3/4/5/A/C/J/Z trains at Fulton Street, as well as buses along Water Street.
Nearby landmarks that bring in customers include:
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South Street Seaport – Tourists often stop for a casual meal before or after waterfront walks.
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Wall Street & New York Stock Exchange – Office workers fueling up on breakfast or lunch.
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Pier 17 – Concertgoers and event attendees grabbing food before or after shows.
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Fulton Center Transit Hub – One of NYC’s busiest transfer points keeps the deli busy at all hours.
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Brooklyn Bridge Entrance – Tourists walking into FiDi often land here for affordable bites.
This combination of tourists, commuters, and locals ensures the deli sees steady demand morning, noon, and midnight.
Genius Marketing Analysis
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GI (Genius Insight): The Best of New York Food thrives on trust and availability—being the place you know will be open, no matter the hour.
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MDA (Marketing Action): Lean into the 24/7 angle by promoting late-night specials on delivery apps and branded “Wall Street Breakfast Bundles” for office workers in the morning.
Genius Ideas (10)
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Wall Street Breakfast Boxes – Pre-packed bagel, fruit, and coffee for the financial crowd.
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Midnight Meal Deals – Discounted chopped cheese or burgers from midnight to 3 AM.
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Tourist Snack Kits – Packaged “NYC classics” (bagel, cookie, soda) for Seaport and bridge walkers.
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Lunch Loyalty Cards – Buy 9 sandwiches, get the 10th free for office regulars.
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Weekend Brunch Platters – Large portions of eggs, pancakes, and bacon marketed for group takeout.
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Hot Soup Club – Seasonal soup subscription for locals working in nearby offices.
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Delivery-Only Late Night Menu – Promote a streamlined “after-hours” set for Grubhub/Uber Eats.
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QR Code Menus at Fulton Center – Flyers with easy order links for commuters in a rush.
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Social Media “Deli Classics” Series – Highlight NYC staples like chopped cheese and pastrami melts.
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Corporate Catering Packs – Sandwich trays for law firms and financial offices nearby.
Conclusion
The Best of New York Food isn’t trying to be a landmark like Katz’s—it’s carving out its own legacy by being always open, always ready, and always filling. In a Financial District that often goes quiet after dark, this deli stands as a reminder that New York really is the city that never sleeps.
Q & A
Q: Is The Best of New York Food really open 24/7?
A: Yes, it’s open all day, every day.
Q: What’s the average price per meal?
A: Around $10–20 per person.
Q: Do they deliver?
A: Yes, via Grubhub and other platforms.
Q: What’s the most popular item?
A: The chopped cheese and sausage-egg-cheese sandwiches are customer favorites.
Q: Is it good for tourists?
A: Absolutely—affordable, classic NYC bites close to major landmarks like the Seaport and Brooklyn Bridge.
Hashtags
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🌆 #FinancialDistrictFood
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🍟 #NYCDeliCulture
🚢 #SouthStreetSeaportEats
