Sunrise Mart Industry City: Authentic Japanese Groceries & Eats in Brooklyn
Store Overview
Sunrise Mart, located at 934 3rd Ave, Brooklyn, NY 11232 inside the Industry City complex, is a Japanese grocery store and mini food court that has become a cultural gem for both Brooklyn locals and Japanese expats. With a modest storefront tucked into the sprawling Industry City campus, Sunrise Mart blends in with the creative, industrial vibe of the neighborhood. Its signage—minimalist with Japanese lettering—immediately sets the tone: this is a destination for authenticity.
The vibe inside is warm, bustling, and slightly nostalgic, filled with shelves of specialty imports and a sushi counter that hums with steady traffic. Customers range from foodies and home cooks hunting for Japanese staples, to office workers and creatives from Industry City, and tourists exploring one of Brooklyn’s trendiest complexes. Sunrise Mart also maintains an online presence through Instagram and delivery apps, keeping its reach strong beyond in-store visits.
Menu & Services
What sets Sunrise Mart apart is its dual role as both grocery store and food stop. Offerings include:
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Japanese pantry staples: rice, miso, ramen noodles, sauces, and seaweed.
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Fresh produce unique to Japanese cooking (burdock root, shiso, daikon radish).
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Prepared meals and sushi: bento boxes, sashimi platters, onigiri, and freshly rolled sushi.
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Hot dishes: ramen bowls and rotating comfort foods from the in-house food court.
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Snacks and beverages: Japanese candy, matcha KitKats, Calpico drinks, sake, and specialty teas.
Hours are 11 AM to 7 PM daily, aligning perfectly with Industry City’s daytime shopping and dining crowds.
Review Summary
Positives:
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“Wide variety of produce specific to Japanese food.” – Sasha Dash
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“Fresh sushi pieces if you’re into that.” – I/R
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“Small store but has enough for a shopping trip and prices are reasonable.” – James Cheng
Criticisms:
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The store is compact, so selection—while focused—may feel limited compared to larger markets.
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Some items, being imports, carry higher-than-average prices.
Human Commentary: Sunrise Mart isn’t meant to be a one-stop supermarket; it’s a specialty hub. For New Yorkers, that’s part of the appeal—where else can you grab authentic sushi and Japanese pantry items without trekking to Manhattan? The smaller scale and curated inventory match Industry City’s boutique, artisanal spirit.
Location & Accessibility
Sunrise Mart’s Industry City location gives it built-in foot traffic from multiple sources:
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Washington Square Park (downtown): Though not next door, NYU students exploring Brooklyn often make Industry City a day trip, bringing in younger foodie crowds.
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The Comedy Cellar (Manhattan): Visitors who discover Industry City after a night out may return during the day for Japanese bites.
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SoHo Shopping District: Tourists moving between SoHo and Brooklyn often include Industry City on their itineraries, making Sunrise Mart a stop for international snacks.
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Friends Apartment (Bedford St.): Tourists in NYC seeking “authentic NYC + Japanese culture” cross the river for a different experience.
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Blue Note Jazz Club: Jazz-goers and Brooklyn-based music fans overlap with the Industry City arts crowd, many of whom appreciate specialty foods like Sunrise Mart’s.
Transit-wise, it’s accessible via the D, N, and R trains to 36th Street, then a short walk. Buses and Citi Bike docks also serve the complex.
Genius Marketing Analysis
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GI (Genius Insight): Sunrise Mart delivers a sense of cultural authenticity + culinary adventure. It’s both a grocery and a destination for Japanese cuisine.
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MDA (Marketing Action): Market itself as an experience, not just a shop—leveraging Industry City foot traffic with cooking demos, sake tastings, and cross-collaborations with other tenants.
Genius Ideas (10)
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Sushi Lunch Pass – Prepaid cards for 5 sushi boxes at a discount; encourages repeat Industry City lunch traffic.
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Cooking Demo Saturdays – Invite chefs to show how to use unique ingredients (burdock, shiso, miso).
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Japanese Snack Flight – Small sampler packs (KitKats, Pocky, senbei) for tourists and kids.
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Matcha Mondays – Discount on matcha drinks to build a weekly ritual.
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Collab with Industry City Breweries – Pair sake and beer tasting nights.
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Onigiri Happy Hour – After 5 PM, discount on rice balls for office workers wrapping up the day.
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Loyalty Card for Bento Lovers – Buy 9 bento boxes, get the 10th free.
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Tourist Snack Kits – Portable packs for visitors exploring Industry City.
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Instagram Giveaway (#SunriseSnacks) – Customers post their favorite Sunrise Mart finds for a chance to win.
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Cross-Promotions with Japanese Cultural Events – Tie in with Cherry Blossom Festival or Japan Day at Central Park.
Conclusion
Sunrise Mart at Industry City is more than a grocery—it’s a bridge between Japanese tradition and Brooklyn’s modern food scene. With its sushi counter, curated imports, and cultural authenticity, it brings a slice of Japan to New York in a way that’s approachable, delicious, and community-driven. For Industry City’s eclectic mix of shoppers and professionals, it’s both a daily convenience and a cultural experience.
FAQ
Q: What are the hours?
A: Sunrise Mart is open 11 AM – 7 PM daily.
Q: Is it expensive?
A: Prices are reasonable for imports, with some premium items costing more.
Q: Does it serve food or only sell groceries?
A: Both—there’s a food court with sushi and hot meals plus groceries.
Q: What are must-try items?
A: The bento boxes, sushi, and Japanese snack selection are customer favorites.
Q: Is it family- and tourist-friendly?
A: Yes, Industry City is stroller-friendly and Sunrise Mart caters to both locals and visitors.
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