Patiala Indian Grill & Bar: Elevated Indian Dining by Penn Station

 

Street view of Patiala Indian Grill & Bar restaurant entrance in New York City with golden signage and elephant artwork.
.📌 Source: Google Maps Customer Review

At 240 W 35th St, New York, NY 10001 (☎ 212-564-8255), Patiala Indian Grill & Bar has carved out a reputation as one of Manhattan’s most polished and authentic Indian dining experiences. With a 4.8-star rating from over 3,200 Google reviews, it’s a destination for both locals and travelers seeking refined North and South Indian cuisine in a stylish setting. The exterior blends into Penn Plaza’s busy streetscape, but step inside and you’re met with elegant lighting, brick walls, and ornate décor that feels worlds away from Midtown hustle. Patrons include office workers grabbing weekday lunch deals, families celebrating special occasions, and international travelers staying in the neighborhood’s hotels. Reservations are available via OpenTable, and online orders can be placed at patialany.com.


Elegant dining table setup with wine glasses, golden plates, and warm ambient lighting inside Patiala Indian Grill & Bar.
.📌 Source: Google Maps Customer Review

Menu & Services

Patiala’s menu balances regional authenticity with broad appeal. Highlights include:

  • Appetizers: Chicken 65, Delhi ki papdi chaat, chicken lollipops.

  • Tandoor & Grill: Rack of lamb, tandoori chicken, malai kebabs.

  • Curries & Mains: Palak paneer, shrimp vindaloo, mutton biryani, chicken Patiala.

  • Breads & Sides: Butter naan, garlic naan, rice pilafs.

  • Desserts: Gulab jamun, Patiala kheer.

  • Drinks: Creative cocktails, curated wines, and Indian beers.

Pricing runs $50–$100 per person, depending on drinks and shared dishes, positioning Patiala as a fine dining destination rather than a casual curry house. They also feature happy hour specials and private dining options for events.


Interior of Patiala Indian Grill featuring patterned ceiling, vibrant tiled floor, and modern bar seating.
.📌 Source: Google Maps Customer Review

Review Summary

Positives:

  • Elegant dining room with “exotic décor” and comfortable seating.

  • Standout dishes like chicken lollipop, mutton biryani, and butter naan.

  • Highly praised service—staff are attentive and warm.

  • Cocktails described as “fun, flavorful, and beautifully presented.”

Critiques:

  • Prices can feel steep for casual diners.

  • Peak times (7 PM) get crowded; reservations recommended.

  • Some Yelp reviews note inconsistencies across locations.

Human Commentary

Patiala Indian Grill reflects the next wave of Indian dining in NYC—balancing authenticity with upscale presentation. While older Midtown Indian spots lean cafeteria-style, Patiala positions itself closer to fine dining, attracting a wider clientele. The higher price point is part of the brand—this isn’t a quick tikka masala stop; it’s a place for cocktails, shared plates, and celebrations.


Madison Square Garden exterior view with bright lights, digital screens, and busy NYC street scene.
.📌 Source: Google Maps Customer Review

Location & Accessibility

Just steps from Penn Station (1/2/3, A/C/E, NJ Transit, LIRR) and 34th St–Herald Square (B/D/F/M, N/Q/R/W), Patiala is ideally placed for both commuters and tourists.

Nearby landmarks drive diverse traffic:

  1. Madison Square Garden – Post-game and concert-goers looking for a refined meal.

  2. Penn Station – Travelers with time to spare before trains.

  3. Herald Square / Macy’s Flagship – Shoppers refueling after a long day.

  4. Hudson Yards – Business dinners spilling over from the luxury office district.

  5. The New Yorker Hotel – Tourists seeking reliable, elevated Indian dining.

The restaurant’s 11 AM–11 PM hours allow it to capture both lunch deals for office workers and longer dinners for theatergoers and travelers.


Authentic Indian curry with paneer served in a copper bowl alongside garlic naan bread.

.              📌 Source: Google Maps Customer Review

Genius Marketing Analysis

GI (Genius Insight): Patiala succeeds by offering authentic cuisine in a refined, celebratory environment, positioning Indian food as both cultural comfort and luxury dining.

MDA (Marketing Action): Highlight its location advantage with targeted campaigns: “Dinner Before the Concert” (MSG), “Traveler’s Feast” (Penn Station), and “Herald Square Happy Hour.”


Elegant place setting with Patiala-branded plates, red napkin, and candlelight ambiance.
.                                               📌 Source: Google Maps Customer Review

Genius Ideas (10)

  1. MSG Concert Menu – Pre-fixed 3-course meal timed for event-goers.

  2. Traveler’s Thali – Compact, fast-service platters for Penn Station travelers.

  3. Cocktail Pairing Nights – Feature unique cocktails matched to regional Indian dishes.

  4. Vegetarian & Vegan Spotlight – Promote Jain, vegan, and vegetarian menus for health-conscious diners.

  5. Bollywood Nights – Themed evenings with music and prix-fixe menus.

  6. Happy Hour Small Plates – Affordable bar snacks to capture after-work Midtown traffic.

  7. Luxury Hotel Partnerships – Offer concierge promotions with nearby hotels.

  8. Lunch Loyalty Card – Reward regular office workers with every 10th meal free.

  9. Cooking Classes & Tastings – Introduce customers to regional Indian cuisines.

  10. Seasonal Tandoor Specials – Rotating dishes (like salmon tikka) to keep the menu fresh.


Crispy fried vegetable pakoras with lemon garnish served on a rectangular white plate.
.📌 Source: Google Maps Customer Review

Conclusion

Patiala Indian Grill & Bar proves that Indian food in NYC can be both authentic and upscale. With its refined dining room, attentive service, and extensive menu, it has become a Midtown favorite for celebrations, travelers, and business diners alike. Positioned at the crossroads of Penn Station and Herald Square, it thrives on accessibility, variety, and style.


Traditional Indian butter masala curry topped with cream and peppers served in a copper bowl.
.📌 Source: Google Maps Customer Review

Q & A

Q: What are Patiala Indian Grill’s hours?
A: Open daily, 11 AM–11 PM.

Q: What’s the price range?
A: $50–$100 per person, depending on drinks and shared dishes.

Q: Do they take reservations?
A: Yes, via OpenTable. Highly recommended for evenings.

Q: What are the must-try dishes?
A: Chicken lollipop, mutton biryani, butter naan, rack of lamb.

Q: Do they offer vegetarian and vegan options?
A: Yes, extensive Jain, vegetarian, and vegan dishes are available.



Indian chaat street food plated with sev, chutneys, and pomegranate seeds in gourmet style.
.📌 Source: Google Maps Customer Review

#IndianFoodNYC, #PatialaIndianGrill, #NYCFineDining, #IndianCuisineNYC, #CurryLovers, #NaanBread, #NYCFoodies, #IndianRestaurantNYC, #AuthenticIndianFood, #NYCDining




ACBM TECH
184 Bowery
New York, NY 10012
T: 212 431 3200



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