Emporium Brasil: Authentic Brazilian Flavors in the Heart of Midtown
Store Overview
Located at 46 W 46th Street, New York, NY 10036, right in the middle of Little Brazil and just steps from Times Square, Emporium Brasil has been a Midtown dining staple for years. With its white tablecloths, elegant yet relaxed setting, and warm Brazilian hospitality, the restaurant strikes a balance between upscale dining and approachable comfort.
The storefront is easy to spot, with green-and-yellow accents proudly reflecting the Brazilian flag and neighborhood identity. Inside, expect a dining room filled with both locals from Midtown offices, theatergoers, and tourists exploring Times Square. Emporium Brasil maintains an active online presence through emporiumbrasil.com and Instagram (@emporiumbrasilnyc), where they share dishes, events, and specials. The restaurant is open Tuesday through Sunday, with Mondays reserved for rest.
Menu & Services
Emporium Brasil’s menu blends traditional Brazilian flavors with dishes tailored for a New York dining crowd. Popular highlights include:
-
Pão de Queijo – warm, cheesy bread rolls served as an iconic starter.
-
Feijoada Completa – Brazil’s national black bean stew with pork, sausage, and farofa.
-
Picanha na Grelha (Grilled Top Sirloin) – juicy steak, often served sizzling hot.
-
Bolinhos de Bacalhau (Codfish Fritters) – crispy bites perfect for sharing.
-
Camarão na Moranga (Shrimp in Acorn Squash) – a standout dish priced at $34, both hearty and visually striking.
-
Branzino com Camarão – grilled fillet of branzino topped with shrimp, around $36.
-
Pastel de Carne – fried beef pastry, an affordable snack at $4.50 each.
The restaurant also offers a wide selection of Brazilian cocktails (including Caipirinhas), imported beers like Cerveja Brahma, and house sangria. Price range is moderate to upscale ($30–$50 per person), with vegetarian options and happy hour bites available.
Review Summary
Positives:
-
Reviewers highlight flavorful, authentic Brazilian dishes that stand out in Midtown.
-
The chicken with ginger lemon sauce receives frequent praise.
-
Guests consistently mention attentive service and a peaceful dining atmosphere, even in the busy theater district.
Critiques:
-
A few diners noted that prices can feel high for casual meals, though many agree the quality justifies it.
-
Limited hours (closed Mondays) may be inconvenient for some.
Human Commentary:
For NYC, where Midtown dining often means quick-service or tourist traps, Emporium Brasil is a refreshing exception—authentic, sit-down dining at fair value. Its ability to attract both homesick Brazilians and curious tourists shows how well it bridges cultural dining with New York accessibility.
Location & Accessibility
Situated in Little Brazil, Emporium Brasil is surrounded by Midtown landmarks and easily accessible:
-
Subways: Close to the B/D/F/M at 47–50th St Rockefeller Center, N/Q/R/W at 49th St, and 1/2/3 at Times Square–42nd St.
-
Buses: Several MTA routes run along 6th Avenue and 5th Avenue.
Nearby landmarks and customer flow:
-
Times Square – Tourist central; Emporium Brasil benefits from the massive foot traffic of hungry sightseers.
-
Broadway Theaters – Theatergoers looking for pre- or post-show meals keep steady dinner crowds.
-
Bryant Park – Office workers and park-goers contribute to weekday lunch business.
-
Rockefeller Center – A hub for tourists and office workers, many cross over to Little Brazil for authentic meals.
-
MoMA (Museum of Modern Art) – Visitors often seek dining experiences tied to culture, making Emporium Brasil an attractive option nearby.
Genius Marketing Analysis
-
GI (Genius Insight): Emporium Brasil’s greatest strength is its positioning as a cultural dining destination in one of NYC’s busiest zones. It offers tourists and locals a taste of Brazil without leaving Midtown.
-
MDA (Marketing Action): Emporium Brasil could expand visibility by leveraging Broadway partnerships (pre-theater menus), launching Brazilian festival tie-ins, and promoting special lunch prix-fixe menus for office workers nearby.
Genius Ideas (10)
-
Pre-Theater Prix Fixe – A three-course menu served in under 75 minutes for Broadway crowds.
-
Caipirinha Happy Hour – Discounted cocktails tied to Brazilian music nights.
-
Brazilian Brunch Sundays – Featuring feijoada, fresh juices, and live bossa nova.
-
Office Lunch Catering – Target Rockefeller Center and Midtown offices with delivery platters.
-
Tourist Meal Bundles – Pre-set menus for groups exploring Times Square.
-
Brazilian Independence Day Specials – Tie promotions to September 7th celebrations with cultural events.
-
“Little Brazil Passport” – Stamp cards encouraging repeat visits to neighboring Brazilian businesses.
-
Portuguese Language Nights – Casual lessons paired with themed dishes.
-
Influencer Tasting Menu – Host NYC food influencers to promote signature dishes like camarão na moranga.
-
Late-Night Small Plates – A post-show menu targeting Broadway patrons after curtain call.
Conclusion
Emporium Brasil isn’t just a restaurant—it’s a cultural anchor in Little Brazil and a culinary ambassador for Brazilian cuisine in Midtown Manhattan. With its combination of authentic flavors, warm hospitality, and smart location near theaters and landmarks, it captures the spirit of both Brazil and New York. Whether you’re craving feijoada on a Sunday, a sizzling steak before a Broadway show, or simply pão de queijo and a caipirinha with friends, Emporium Brasil delivers a flavorful Midtown escape.
📌 Source: Google Maps Customer Review
Q & A
Q1: What are Emporium Brasil’s hours?
A1: Open Tuesday–Sunday; closed on Mondays.
Q2: What’s the price range?
A2: Moderate to upscale—$30–$50 per person.
Q3: Do they offer delivery/takeout?
A3: Yes, through delivery platforms and direct pickup.
Q4: What are signature dishes?
A4: Picanha steak, feijoada completa, camarão na moranga, and pão de queijo.
Q5: Is it wheelchair accessible?
A5: Yes, with wide doors and well-spaced tables, making it Midtown-friendly.
Optimized Hashtags
🥘 #BrazilianFoodNYC
🍤 #AuthenticBrazilianCuisine
🥩 #PicanhaLovers
🍛 #FeijoadaCompleta
🍹 #BrazilianCocktails
🍮 #BrazilianDesserts
🎭 #NYCTheatreDistrict
🍽️ #MidtownNYCRestaurants
🌍 #TasteOfBrazil
🔥 #EmporiumBrasilNYC
