Bari Bodega NYC: Union Square’s Late-Night Deli for Every Craving
Store Overview
Bari Bodega, located at 873 Broadway, New York, NY 10003 (📞 212-477-1110), is a corner deli near Union Square with all the hallmarks of a true NYC bodega: sandwiches stacked high, gyros sizzling, flowers by the door, and fridges full of cold beer and soda. Its storefront blends into the fast-paced Broadway corridor—bright awnings, glowing signage, and open doors that invite in both commuters and late-night wanderers.
The atmosphere is casual and bustling, catering to an eclectic mix of NYU students, office workers, Union Square shoppers, nightlife crowds, and neighborhood regulars. Open until 2 AM daily, it fills the gap between convenience store and comfort food spot, making it a reliable stop whether you’re starting your day with breakfast or ending your night with a torta.
Menu & Services
Bari Bodega is known for being affordable, filling, and versatile, with prices ranging from $1–10. Highlights include:
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Gyros and sandwiches – hearty and customizable.
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Tortas – breaded chicken, roast beef, and other Mexican-inspired favorites (a customer favorite per reviews).
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Breakfast platters and sandwiches – available all day.
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Hot lunch specials – rotating comfort food selections.
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Cold beverages and snacks – stocked in large fridges, plus flowers for convenience.
Service options include takeout, delivery (via Seamless), and late-night counter service.
Review Summary
Positives:
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“Excellent food and amazing service and staff, highly recommend.” – Robert Memo
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“Great fridges full of cold beer drinks, nice food, toilets, lunch specials.” – Casper Claps
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“Best place to chill after work with friends open till late night.” – Joaquin Luna
Criticisms:
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At times, crowded and chaotic, especially around peak Union Square hours.
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Selection is broad, but quality varies by item (classic for bodegas).
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Some reviews suggest service speed can lag when it’s busy.
Human Commentary: Bari Bodega reflects the true NYC deli formula—not perfect, but indispensable. Its appeal lies in availability, affordability, and variety. It’s not trying to be gourmet—it’s trying to be there when you need it most, and that’s exactly why it thrives.
Location & Accessibility
Union Square is one of the busiest crossroads in Manhattan, and Bari Bodega benefits from multiple customer streams:
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Washington Square Park – NYU students walking north often swing by for snacks or late-night bites.
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The Comedy Cellar – Post-show crowds heading uptown find a reliable food stop open late.
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SoHo Shopping District – Shoppers heading home via Union Square might grab a quick sandwich or drink.
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Friends Apartment (Bedford St.) – Tourists traveling through Union Square often look for a local bite that feels authentically “New York.”
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Blue Note Jazz Club – Jazz fans finishing late shows can swing through Bari for a gyro or beer.
Transit access is unbeatable, with the 4, 5, 6, N, Q, R, L, and W trains all converging at Union Square.
Genius Marketing Analysis
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GI (Genius Insight): Bari Bodega thrives on being there when other spots aren’t—a community safety net of food and convenience.
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MDA (Marketing Action): Reinforce its brand as a late-night essential with promotions, social media buzz, and community loyalty.
Genius Ideas (10)
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Late-Night Combo Deals – Gyro + beer at a discount after midnight.
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Union Square Student Discount – 10% off with student ID to pull in NYU regulars.
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Daily Torta Special – Highlight a different torta each day on social media.
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Beer & Sandwich Loyalty Card – Buy 9, get the 10th free.
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Tourist Snack Kits – Quick grab bags with chips, soda, and a sandwich for people passing through.
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Delivery-Only Specials – Partner with Seamless to feature rotating “Bari Bundles.”
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Neighborhood Shoutouts on Instagram – Feature regular customers to build local identity.
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Seasonal Flower + Sandwich Bundle – Perfect for date nights: grab dinner and flowers at once.
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Partnership with Union Square Events – Market food deals during farmer’s market days and holiday fairs.
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24-Hour Expansion Fridays – Test extending hours one night a week for nightlife crowds.
Conclusion
Bari Bodega is more than just a corner deli—it’s part of Union Square’s lifeblood. In a city that never sleeps, spots like this keep the rhythm going: quick, cheap, and open late. While it won’t win awards for fine dining, it earns loyalty by being there when New Yorkers need it. Affordable, adaptable, and authentic, Bari Bodega is a true NYC staple.
FAQ
Q: What are the hours?
A: Open daily until 2 AM.
Q: What’s the price range?
A: Very affordable—$1–10 per item.
Q: Does Bari Bodega offer delivery?
A: Yes—via Seamless and takeout.
Q: What’s the most popular food?
A: Tortas, gyros, and sandwiches.
Q: Is it good for late-night eats?
A: Yes, Bari is known for being open late and reliable after work or nightlife.
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