Han Bat Korean Restaurant: Authentic Flavors in Midtown’s Koreatown

 

Entrance of Han Bat Korean Restaurant in New York City with green awning and menu display.

📌 Source: Google Maps Customer Review


Store Overview

Han Bat Korean Restaurant has been serving up traditional Korean food since 1990 at 53 W 35th St, New York, NY 10001 (☎ 212-629-5588). Tucked in the heart of Manhattan’s Koreatown, Han Bat stands out with its simple yet inviting storefront—neon signage, traditional lettering, and a no-frills exterior that tells you it’s about the food, not the flash.

Inside, the vibe is casual, bustling, and communal. Tables fill quickly during lunch and dinner hours with a mix of office workers, tourists, and Korean families craving home-style dishes. The energy is lively but comfortable, with steaming bowls, sizzling hot pots, and tables full of banchan (complimentary side dishes).

Han Bat maintains a strong online presence with its website (nychanbat.com), plus ordering options via delivery platforms and reservations on OpenTable.


Korean bulgogi beef served on a sizzling hot plate with onions and broccoli.

📌 Source: Google Maps Customer Review


Menu & Services

Han Bat’s menu is both authentic and approachable, balancing classics with comforting crowd-pleasers:

  • Bibimbap Variations: The Gobdol Bibimbap ($19.95) served in a sizzling hot stone bowl remains a top seller.

  • Soups & Stews: Sam Gye Tang (ginseng chicken soup, $24.95) and Soon Doo Boo Jjigae (soft tofu stew, $19.95+) are warming staples.

  • Noodles & Rice: Jap Chae ($19.95+) stir-fried glass noodles, Kimchi Bokkeum Bap (kimchi fried rice, $18.95).

  • Street Food Favorites: Duk Bok Gi (spicy rice cakes, $18.95), Mool Man Doo (pork dumplings).

  • Shared Dishes: Hot pots like Hamul Jungol (seafood casserole) designed for groups.

  • Drinks: Soju, Korean beers, and tea service complete the meal.

Lunch specials (around $15–$18) are popular with the Midtown office crowd, while dinner bills average $20–30 per person.

Service options: dine-in, takeout, and delivery. High chairs and vegetarian options available.


Korean meal set with tofu stew, kimchi, rice, vegetable sides, and seafood pancake.

📌 Source: Google Maps Customer Review


Review Summary

Positives:

  • Generous portions and authentic flavors.

  • Fast service and consistent quality.

  • Banchan variety adds value and authenticity.

  • Centrally located in Koreatown, perfect for group meals.

Negatives:

  • Some reviews note brusque or unfriendly service.

  • Can get crowded at peak times, leading to rushed experiences.

  • Decor is plain compared to newer, trendier Korean eateries nearby.

Human Commentary: Han Bat is a classic Koreatown stalwart. In a neighborhood with glossier, fusion-forward competitors, it thrives by sticking to tradition. If you’re after hearty, home-style Korean cooking—without paying for ambiance—this is where you go. The occasional brusque service? A Koreatown rite of passage.


Korean galbi marinated beef short ribs grilled and served on onions.

📌 Source: Google Maps Customer Review


Location & Accessibility

Han Bat sits just off 5th Avenue, making it an easy stop for Midtown workers, tourists, and anyone exploring Koreatown. Accessibility is straightforward, with subway access from:

  • 34th Street–Herald Square (B, D, F, M, N, Q, R, W).

  • Penn Station (1, 2, 3, A, C, E, NJ Transit, LIRR).

  • PATH train at 33rd Street for New Jersey commuters.

Nearby landmarks driving traffic:

  • Macy’s Herald Square – Hungry shoppers drop in for a hearty lunch.

  • Empire State Building – Tourists seeking authentic meals post-visit.

  • Koreatown (32nd Street strip) – Han Bat benefits from spillover foot traffic.

  • Madison Square Garden – Pre- or post-event meals, especially for groups.

  • Bryant Park – Office workers on lunch breaks.

These streams create a mix of daytime professionals, tourists, and evening event-goers—a customer base that rewards Han Bat’s all-day dining model.


Han Bat Korean Restaurant in NYC lit up at night with menu boards and signage.

📌 Source: Google Maps Customer Review


Genius Marketing Analysis

  • GI (Genius Insight): Han Bat delivers comfort and authenticity—a reliable destination where both Koreans and non-Koreans know they’ll get the “real deal.”

  • MDA (Marketing Action): Position Han Bat as the authentic anchor of Koreatown by leaning into its 30+ year history, emphasizing legacy dishes, and running nostalgic campaigns on social media.


Golden Korean pajeon scallion pancake served with dipping sauce and side dishes.

📌 Source: Google Maps Customer Review


Genius Ideas (10)

  1. “Legacy Dish Spotlights” – Weekly Instagram posts telling the history of classic menu items.

  2. Empire State Bundle – Discounted set menu for tourists visiting the landmark just two blocks away.

  3. Office Bento Lunch Boxes – Pre-packed bibimbap or jap chae boxes marketed to Midtown offices.

  4. After-Event Soju Specials – Target MSG concertgoers and sports fans with late-night drink+app combos.

  5. Student Discount Nights – NYU and CUNY students get 10% off Mon–Wed evenings.

  6. Banchan Sampler Promo – Promote variety by offering “extra banchan packs” for delivery customers.

  7. Soju Flight Tastings – Introduce different soju flavors as a mini tasting experience.

  8. Koreatown Passport Program – Partner with nearby eateries/shops to encourage food tours.

  9. Loyalty App Integration – Simple punch-card system for frequent bibimbap or stew eaters.

  10. Late-Night Noodle Nights – Extended hours on weekends with noodle specials for the post-bar crowd.


Cozy interior of Han Bat Korean Restaurant with wooden decor, paintings, and neatly arranged tables.

📌 Source: Google Maps Customer Review


Conclusion

Han Bat isn’t a flashy newcomer—it’s a pillar of Koreatown. For over three decades, it’s served authentic, hearty Korean meals to generations of New Yorkers and visitors. While service can feel rushed, the flavors and value keep people coming back. In a city where trends come and go, Han Bat’s longevity is proof that tradition never goes out of style.


Traditional Korean bibimbap with vegetables, beef, kimchi, and egg served in a hot stone bowl.

📌 Source: Google Maps Customer Review


Q & A

Q1: What are Han Bat’s hours?
A: Open daily, 11:30 AM – 10:30 PM.

Q2: What’s the price range?
A: $20–30 per person, with lunch specials around $15–18.

Q3: Do they offer delivery?
A: Yes, through their website (nychanbat.com) and major apps.

Q4: What dishes are most popular?
A: Gobdol Bibimbap, Sam Gye Tang, Jap Chae, Kimchi Fried Rice, and hot pots.

Q5: Is it family-friendly?
A: Yes—high chairs are available and group hot pots are ideal for sharing.

🔑 10 SEO-Optimized Hashtags

🥢 #HanBatRestaurant
🍲 #KoreanFoodNYC
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🥘 #BibimbapBowl
🥬 #AuthenticKoreanFood
🍳 #HotStoneBibimbap
🥞 #KoreanPajeon
🗽 #NYCKoreanEats
🍴 #KoreatownNYC
🔥 #BestKoreanFoodNYC




ACBM TECH
184 Bowery
New York, NY 10012
T: 212 431 3200
W: acbmtech.com

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