Genkiya Mart SoHo: 50%-Off Bentos & Sushi After 8 PM
Store Overview
Genkiya Mart is a compact Japanese grocery and deli at 54 Spring St, New York, NY 10012—a Nolita/SoHo corner that hums from breakfast through late evening. Hours run daily, 9:00 AM–10:00 PM. No public phone is listed; the shop’s most active presence is on Instagram. The storefront wears a clean white awning and bright flags in Japanese script; inside, narrow aisles carry snacks, pantry staples, and a chilled case packed with grab-and-go sushi, bentos, onigiri, and chirashi. Expect a mix of neighborhood regulars, office folks, and SoHo shoppers ducking in for quick meals between galleries and boutiques. Instagramcorner.inc
Menu & Services
Genkiya’s sweet spot is ready-to-eat. You’ll find maki rolls, nigiri, onigiri, hot bento boxes (katsu curry, karaage don), and a surprisingly generous chirashi that’s been praised as a solid-value lunch (noted at $13.95 on a recent visit). Shelves stock Japanese staples—from Hondashi and sauces to candies and dried seafood—plus a modest produce section. Seating is minimal (two small tables) with a microwave to warm bentos. The headline special: everything in the deli case goes 50% off after 8 PM—yes, nightly—so lines form just before the markdown. Mitzie MeeInstagramWanderlog
Good-to-know: Hours (9 AM–10 PM, 7 days) and the “50% after 8 PM” deal are both regularly posted on their Instagram. Instagram+1
Review Summary
What fans say: smart prices (especially after 8 PM), fresh sushi for a grocery format, tidy aisles, friendly staff, and a broad snack selection for the footprint. Where it’s mixed: the store is tiny, seating is scarce, and the post-8 PM rush can feel hectic; as with any pre-made case, occasional freshness variability shows up in reviews. Human Commentary: For SoHo, this is a unicorn—grab-and-go Japanese comfort that rewards patience if you’re chasing the 8 PM deal. It’s more “high-efficiency market” than loungey café, and that’s exactly why it works. YelpWanderlog
📌 Source: Google Maps Customer Review
Location & Accessibility
You’re in the SoHo/Nolita grid, minutes from multiple trains:
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6 at Spring St (Lafayette)
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C/E at Spring St (6th Ave)
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R/W at Prince St
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B/D/F/M at Broadway–Lafayette/Houston
These stations feed steady shopper and commuter flow all day. Wikipedia+2Wikipedia+2
Nearby landmarks & what they mean for Genkiya’s traffic
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Washington Square Park (10–15 min walk): students, musicians, and tourists grab onigiri + drinks en route to the lawns—prime for daytime sales.
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The Comedy Cellar (Greenwich Village): late shows mean next-day recovery lunch; Genkiya’s 9 AM open and hearty bentos fit the bill.
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SoHo Shopping District (you’re in it): all-day retail foot traffic creates constant quick-bite turnover; the 8 PM markdown converts budget-savvy shoppers.
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Friends Apartment on Bedford Street (West Village): photo-spot tourists often roam north/east into SoHo; an easy add-on stop for snacks or discounted sushi.
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Blue Note Jazz Club (Village): late-night patrons swing by SoHo the next day; the daily 9–10 window ensures there’s always a friendly time to visit.
Net effect: students + tourists + retail browsers create a diversified customer stream that suits Genkiya’s all-day, small-format, grab-and-go model.
Genius Marketing Analysis
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GI (Genius Insight): Genkiya sells predictable value at a predictable time (8 PM half-off) plus the joy of discovery—Japanese snacks and bentos in a tiny, neatly curated box.
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MDA (Marketing Action): Systematize the 8 PM story and daytime add-ons: post daily “case cam” reels at 7:40 PM, introduce pre-8 holds via QR tickets, and upsell drinks/snacks with every discounted tray.
Genius Ideas (10)
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“7:45 Preview Reel” – Instagram Reels/Stories showing the exact trays that will be half-off at 8:00; add countdown stickers to nudge queue formation. Instagram
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Two-Tier Bento Labels – Price tag shows pre-8 and post-8 prices; boosts perceived deal and encourages non-deal buys when stock is low.
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Onigiri Happy Six – A 6-pack pricing grid (mix any flavors) for museum or gallery crawls; bundle with canned tea.
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“SoHo Shopper Fuel” – Daytime combo (mini bento + drink) aimed at retail staff and shoppers; offer punch-card rewards (buy 9, get 10th free).
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Queue QR Menu – A scannable board outside from 7:30–8:00 showing what’s left; staff update counts to reduce in-store crowding.
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Neighborhood Collabs – Cross-promote with nearby dessert/coffee bars (show receipt within 2 hrs for 10% off snacks; they reciprocate with your bento receipt).
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“Chef’s Chirashi Clock” – Limited chirashi bowls released 12 PM, 4 PM, 8 PM; telegraph drops on IG to smooth demand across dayparts. Mitzie Mee
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Tourist Mini-Guides – Pocket map on the counter (“5 SoHo photo stops + where to picnic with your onigiri”), reinforcing the shop as a trip hack.
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After-8 Add-Ons – Automatic $1 miso or $1 edamame with any discounted tray; raises average ticket without slowing the line.
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Wholesale Snack Crates – Pre-picked Japanese snack boxes sold to hotels/hostels in SoHo/Little Italy; include Genkiya insert with 8 PM deal info.
📌 Source: Google Maps Customer Review
Conclusion
Genkiya Mart is SoHo’s tiny Japanese workhorse—a place where you can snag a chirashi at lunch, stock your pantry, or join the nightly 8 PM ritual and walk out with bento treasure. In a neighborhood known for splashy dining rooms, Genkiya proves that small, smart, and consistent can still win the day—one rice ball and late-night line at a time. Mitzie Mee
Q & A
What are the hours?
Daily 9:00 AM–10:00 PM. corner.inc
Do they have a phone or website?
No public phone listed; updates live on Instagram (@genkiyamart_nolita). Instagram
What’s the price range?
Most grab-and-go items land in the low- to mid-teens before the 8 PM discount (chirashi was noted at $13.95 on a recent visit). Mitzie Mee
What’s the big deal everyone lines up for?
50% off after 8 PM on sushi, bentos, onigiri, and more—every day. Arrive a bit early for the best selection. Instagram
Is there seating?
Just two small tables inside and a microwave; it’s primarily grab-and-go. Wanderlog
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