Fine Fare Supermarket: 24/7 Value Shopping in Washington Heights
📌 Source: Google Maps Customer Review
Store Overview
Located at 4772–4776 Broadway, New York, NY 10034 (☎ 212-304-1858), Fine Fare Supermarket is one of the neighborhood’s most reliable grocery chains, serving Washington Heights and Inwood. The store operates 24 hours a day, seven days a week, making it a go-to for residents who need late-night essentials, morning coffee runs, or full grocery hauls.
The exterior is unmistakably urban—bright signage across a corner lot with on-site parking (a rarity in Manhattan). Inside, aisles are compact but efficient, stacked with everything from produce, dairy, deli meats, and baked goods to everyday essentials. Customers are mostly local families, working professionals, and night-shift workers who appreciate its convenience and affordability. The store accepts credit cards and SNAP/EBT.
Menu & Services
As a full-service supermarket, Fine Fare provides:
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Produce: Fresh fruit and vegetables at competitive prices.
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Meat & Fish: A butcher counter and seafood options.
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Deli & Bakery: Cold cuts, cheeses, and fresh breads.
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Grocery Staples: Dairy, frozen, canned goods, snacks, and beverages.
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Prepared Foods: Grab-and-go sandwiches, hot meals, and rotisserie chicken.
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Weekly Circulars: Rotating deals with deep discounts on essentials.
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Services: Delivery options vary by store, but most locations partner with platforms like Instacart.
Review Summary
Positives:
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Affordable prices with frequent sales and promotions.
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Large selection relative to space—many locals find it a one-stop shop.
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Friendly staff and reliable service.
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Being open 24/7 makes it indispensable for the community.
Negatives:
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Crowded aisles at peak times (especially evenings).
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Some reviews mention inconsistent produce quality.
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Smaller footprint compared to bigger chains like ShopRite or Trader Joe’s.
Human Commentary: Fine Fare is not about flashy experiences—it’s about access and affordability. In a city where supermarkets can feel overpriced or inaccessible, Fine Fare keeps itself rooted in community pragmatism: decent variety, constant sales, and 24-hour availability.
Location & Accessibility
The Broadway corridor in Inwood/Washington Heights sees constant pedestrian and vehicle flow. Fine Fare sits in a zone surrounded by apartment buildings, schools, and small businesses—its customer base comes from local families, seniors, and workers running errands before or after shifts.
Nearby transit:
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A train at Dyckman St
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1 train at 207th St
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Local M100/M101 buses
Nearby landmarks that influence customer streams:
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Inwood Hill Park – Families and joggers stocking up on snacks and water.
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Columbia University’s Baker Athletics Complex – Game-day traffic means spikes in quick snack and drink sales.
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Fort Tryon Park / The Cloisters – Tourists passing through often grab affordable food here before museum visits.
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Dyckman Street nightlife – Bars and lounges nearby drive late-night snack and drink runs.
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Target at Marble Hill – Competition nearby, but Fine Fare’s 24/7 model makes it more convenient.
Genius Marketing Analysis
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GI (Genius Insight): Fine Fare provides trust and convenience—a dependable, budget-friendly supermarket where neighbors know they can shop at any hour.
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MDA (Marketing Action): Strengthen community ties by promoting its weekly circulars online, emphasizing late-night convenience in marketing, and partnering with delivery apps to expand reach.
📌 Source: Google Maps Customer Review
Genius Ideas (10)
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“Midnight Essentials Deals” – Discount on late-night staples (milk, bread, eggs) from 11 PM–6 AM.
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Digital Weekly Flyers – Push sales via email, Instagram, and neighborhood WhatsApp groups.
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Community Loyalty Card – Earn points toward discounts—especially for families shopping weekly.
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“Healthy Basket Bundles” – Curated affordable produce/meat packs for quick dinners.
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Delivery Partnerships – Promote same-day delivery via Instacart/Uber Eats for grocery staples.
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College Student Discount Night – Target nearby students with special Tuesday/Wednesday deals.
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Senior Early-Bird Shopping – Morning discount hours for retirees, reducing congestion later.
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Game-Day Snack Packs – Tailored bundles (chips, soda, wings) for Columbia games or local sports nights.
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Inwood Food Festival Participation – Sponsor local events with prepared food samples.
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Neighborhood Feedback Program – Suggestion box and QR code survey with coupon reward.
Conclusion
Fine Fare Supermarket is more than a grocery store—it’s a lifeline for Washington Heights and Inwood. With its 24/7 accessibility, fair pricing, and community-first service, it fills a vital niche in NYC’s ever-shifting grocery landscape. Smart marketing around its late-night hours, digital presence, and bundle deals could turn it into not just a store of necessity, but a trusted community anchor.
📌 Source: Google Maps Customer Review
Q & A
Q1: Is Fine Fare open 24 hours?
A: Yes—this location operates 24/7.
Q2: Does it accept SNAP/EBT?
A: Yes, along with credit cards.
Q3: Do they offer delivery?
A: Delivery is available at some locations (often via Instacart or similar apps).
Q4: What’s the price range?
A: Budget-friendly; most essentials are cheaper than name-brand supermarkets.
Q5: Who shops here?
A: A mix of local families, night-shift workers, seniors, and tourists heading to nearby attractions.
📌 Suggested SEO Hashtags
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